Focus on the Ad Network Business for Smartphones
First written in FY2016-Q2. 2 of 7 entries say "Restated". Latest entry: FY2018-Q1.
The whole theme swung hardest in 2021: 2 of 14 companies on the "Worse" side.
2 other companies' latest entry also says "Dropped".
- FY2018-Q1DroppedAnnual report
「The reduction in expenses related to the ad network service whose provision ended during the previous consolidated fiscal year also contributed to profit.」
The company explicitly states that it ended providing ad network services during the previous consolidated fiscal year, and its previous initiatives to focus on and expand the service have ended. - FY2017DroppedAnnual report
「As a result of recognizing impairment losses on the advertising business's ad network service ADPRESSO and the CRM business's marketing automation service R∞ following a review of the business strategy」
The disclosure states that the company is reviewing its business strategy and plans to withdraw from the ad network services business, including impairment losses, rather than continuing to focus on it. - FY2017-Q3ReframedAnnual report
「This was mainly due to the recognition of impairment losses on the advertising business’s ad network service “ADPRESSO” and the CRM business’s marketing automation service “R∞,” among other factors, following a review of the business strategy aimed at developing and strengthening the services.」
Regarding the ad network business, the description has changed from expanding the media network and securing profits to a review of the business strategy aimed at developing and strengthening services, including recognition of impairment losses on ADPRESSO. - FY2017-Q1ReframedAnnual report
「In the ad-network service, the Company had made strategic investments to expand its media network through the previous fiscal year, but during the first quarter of the current consolidated fiscal year it worked to secure profits.」
For the ad network business, the focus of the disclosure shifted this quarter from investment to expand the media network through the previous fiscal year to initiatives prioritizing the securing of profit. - FY2016RestatedAnnual report
「For its ad network service, the company integrated the two platforms acquired through the business transfer in the previous consolidated fiscal year, “AdLantis (アドランティス)” and its internally developed “ADPRESSO (アドプレッソ),” and actively pursued measures to expand the media network to which advertisements are delivered by working to strengthen delivery functions.」
The company continues to focus on its ad network for smartphones, describing platform integration and expansion of distribution channels as part of the same initiative. - FY2016-Q3RestatedAnnual report
「The ad network services business integrated the two platforms, AdLantis, acquired in the previous fiscal year, and ADPRESSO, developed in-house, in February 2016 to strengthen delivery functions, and actively pursued measures to expand the media network to which advertisements are delivered.」
Continues to focus on the smartphone ad network business by integrating the platforms and expanding the media network. - FY2016-Q2First statedAnnual report
「In addition to advancing our existing affiliate marketing services and StoreMatch services businesses, our group focused on the ad network services business, which delivers advertising to smartphones, and R∞, a marketing automation service.」
Positions smartphone advertising delivery as a new area of focus.