Expansion of the Smartphone, Social Media and Ad Technology Markets
First written in FY2016-Q2. 13 of 16 entries say "Restated". Latest entry: FY2024.
ValueCommerce moved to the "Worse" side of this theme in 2025.
1 other company's latest entry also says "Reframed".
- FY2024ReframedAnnual report
「Although the internet advertising market was temporarily affected in 2020 by deteriorating market conditions resulting from the spread of COVID-19, it has grown at an average annual rate of 14% in recent years (Dentsu Inc., “Advertising Expenditures in Japan 2023”). New trends are also emerging, including the rise of advertising categories such as social commerce and retail media, and a shift from traditional media to social media.」
Updates the internet advertising market’s average annual growth rate to 14% and identifies social commerce, retail media and the shift from traditional media to social media as new market trends. - FY2022RestatedAnnual report
「Although the internet advertising market was temporarily affected in 2020 by deteriorating market conditions resulting from the spread of COVID-19, it has grown at an average annual rate of 15% in recent years (Dentsu Inc., “Advertising Expenditures in Japan 2021”).」
Continues to recognize growth in the internet advertising market and specifies an average annual growth rate of 15% in recent years. It also notes a slowdown in overseas markets and the possibility of spillover into Japan. - FY2020RestatedAnnual report
「In recent years, the internet advertising market has grown by 15–20% year on year (Dentsu Inc., “Advertising Expenditures in Japan 2019”), and although steady growth is expected to continue,」
Continues to recognize that the internet advertising market has grown 15–20% year on year and is expected to continue growing. - FY2019RestatedAnnual report
「Against a backdrop of e-commerce market expansion and growing demand for effective marketing solutions, our group aims to contribute to improving commerce operators’ performance, measured by gross merchandise value, by using information technology to connect information accurately and efficiently.」
Continues to describe a market environment in which e-commerce market expansion is driving demand for effective marketing solutions. - FY2019-Q3RestatedAnnual report
「In the marketing sector on which our group is focused, the steady expansion of the e-commerce market is bringing more entrants and intensifying competition among commerce operators. As a result, demand for effective marketing solutions is increasing further.」
Continues to recognize that e-commerce market expansion, an increase in entrants and intensifying competition are driving demand for effective marketing solutions. - FY2019-Q2RestatedAnnual report
「In the marketing sector on which our group is focused, the steady expansion of the e-commerce market is bringing more entrants and intensifying competition among commerce operators. As a result, demand for effective marketing solutions is increasing further.」
Continues to recognize that e-commerce market expansion, an increase in entrants and intensifying competition are driving demand for effective marketing solutions. - FY2019-Q1RestatedAnnual report
「In the marketing sector on which our group is focused, the steady expansion of the e-commerce market is bringing more entrants and intensifying competition among commerce operators. As a result, demand for effective marketing solutions is increasing further.」
Continues to recognize that e-commerce market expansion, an increase in entrants and intensifying competition are driving demand for effective marketing solutions. - FY2018RestatedAnnual report
「As the e-commerce market continues to expand steadily, more companies are entering the market and competition among commerce operators is intensifying. As a result, demand for effective marketing solutions is increasing further.」
Continues to recognize that e-commerce market expansion and intensifying competition are driving demand for effective marketing solutions. - FY2018-Q3RestatedAnnual report
「In the steadily expanding e-commerce market, demand is increasingly growing for marketing methods that seek to improve performance through data analysis and its application, alongside advances in ad tech.」
Continues to describe rising demand for performance marketing against a backdrop of e-commerce market expansion, ad tech, and data analysis and utilization. - FY2018-Q2RestatedAnnual report
「In the steadily expanding e-commerce market, demand is increasingly growing for marketing methods that seek to improve performance through data analysis and its application, alongside advances in ad tech.」
Continues to describe rising demand for performance marketing against a backdrop of e-commerce market expansion, ad tech, and data analysis and utilization. - FY2018-Q1ReframedAnnual report
「In the steadily expanding e-commerce market, demand is increasingly growing for marketing methods that seek to improve performance through data analysis and its application, alongside advances in ad tech.」
The focus of the market assessment has shifted from smartphones and social media toward e-commerce, ad tech, data analysis and utilization, and performance improvement. - FY2017RestatedAnnual report
「The internet advertising market in which our group operates continues to grow as the rapid adoption of smartphones and the increase in usage time drive greater consumption of services and shopping originating from smartphones, while demand for internet advertising, which enables highly accurate targeting and clear measurement of results, continues to rise.」
Continues to indicate growth in the internet advertising market, driven by increased smartphone use, targeting and performance measurement, and data utilization through ad tech. - FY2017-Q1RestatedAnnual report
「In the internet market, which is expected to continue expanding, our group has focused on businesses that provide services ranging from customer acquisition to customer engagement and retention (maintaining relationships with customers).」
Continues to indicate an expectation of internet market expansion and a focus on providing services from customer acquisition through engagement and retention. - FY2016RestatedAnnual report
「The internet advertising market in which our group operates is attracting growing interest in advertising-related technologies (ad tech) that leverage the vast amount of information available online, O2O (online-to-offline) services that connect the internet with brick-and-mortar stores to generate customer traffic, and marketing automation services that automatically deliver information tailored to each customer at the appropriate time and build customer relationships, as businesses such as smartphone applications and social media continue to expand.」
Continues to view smartphones, social media, ad tech, O2O and marketing automation as growth and focus areas. - FY2016-Q3RestatedAnnual report
「The internet advertising market in which our group operates is attracting growing interest in advertising-related technologies (ad tech) that leverage the vast amount of information available online, O2O (online-to-offline) services that connect the internet with brick-and-mortar stores to generate customer traffic, and marketing automation services for building and maintaining customer relationships, as businesses such as smartphone applications and social media continue to expand.」
Continues to describe a market environment in which smartphones, social media, ad tech, O2O and marketing automation are attracting interest. - FY2016-Q2First statedAnnual report
「The internet advertising market in which our group operates is attracting growing interest in advertising-related technologies (ad tech) that leverage the vast amount of information available online, O2O (online-to-offline) services that connect the internet with brick-and-mortar stores to generate customer traffic, and marketing automation services for building and maintaining customer relationships, as businesses such as smartphone applications and social media continue to expand.」
States that interest is increasing in smartphones, social media, ad tech, O2O and marketing automation in the internet advertising market.