Expansion of the Media Network Used for Advertising Delivery
First written in FY2016-Q2. 3 of 7 entries say "Dropped", first in FY2017-Q3. Latest entry: FY2018-Q1.
The whole theme swung hardest in 2025: 3 of 7 companies on the "Worse" side.
0 other companies' latest entry also says "Dropped".
- FY2018-Q1DroppedAnnual report
「The decrease in expenses related to the ad network service, for which service provision ended in the previous consolidated fiscal year, contributed to profit.」
No initiatives to expand the media network are mentioned; instead, the end of the relevant ad network service and a reduction in expenses are described. - FY2017DroppedAnnual report
「Because the company decided to withdraw from the advertising business, including ad network services, and the CRM business, including the R∞ service」
Instead of initiatives to expand the media network, the disclosure describes a decision to withdraw from ad network services and related businesses. - FY2017-Q3DroppedAnnual report
「This was mainly due to the recognition of impairment losses on the advertising business’s ad network service “ADPRESSO” and the CRM business’s marketing automation service “R∞,” among other factors, following a review of the business strategy aimed at developing and strengthening the services.」
References to measures to expand the media network and strategic investments have been removed, while the disclosure now refers to a review of the business strategy and an impairment loss on ADPRESSO. - FY2017-Q1SoftenedAnnual report
「In the ad-network service, the Company had made strategic investments to expand its media network through the previous fiscal year, but during the first quarter of the current consolidated fiscal year it worked to secure profits.」
Strategic investment to expand the media network was treated as a measure through the previous fiscal year, while the focus in the current quarter shifted to securing profits. - FY2016AdvancedAnnual report
「In addition to consulting that draws on our accumulated expertise, we are advancing technology-based support and improving and building our service platform, supporting the maximisation of media revenue-generating capacity and working to strengthen our media network.」
In addition to the previous wording about expanding the media network, specific measures were identified, including consulting, technology support, and platform improvement and development. - FY2016-Q3RestatedAnnual report
「The Company actively pursued initiatives to expand the media networks where its advertisements are served.」
The company continues to actively pursue initiatives to expand the media networks to which advertisements are delivered. - FY2016-Q2First statedAnnual report
「We also actively pursued measures to expand the media network to which advertisements are delivered.」
Actively pursued measures to expand the ad network's delivery destinations. No specific measures or quantitative targets were disclosed.