New Business Portfolio Including O2O and Media Services
First written in FY2016-Q2. 11 of 20 entries say "Restated". Latest entry: FY2026-H1.
ValueCommerce moved to the "Worse" side of this theme in 2024.
The whole theme swung hardest in 2025: 4 of 7 companies on the "Worse" side.
1 other company's latest entry also says "Reframed".
- FY2026-H1ReframedAnnual report
「① Marketing Solutions business: The Marketing Solutions business provides solutions that support customer acquisition and sales promotion for commerce operators. Its primary service is affiliate marketing, a performance-based advertising service. ② Travel Technology business: The Travel Technology business provides solutions that support customer acquisition and DX for lodging facilities.」
Whereas the previous structure comprised the Marketing Solutions business and EC Solutions business, the performance disclosures for the interim accounting period under review present 2 segments: the Marketing Solutions business and the Travel Tech business. - FY2025-H1ReframedAnnual report
「Previously, some revenue classified under Other in the EC Solutions Business and elsewhere in the Group's reporting segments has, following the Group's change in its management accounting classifications effective 1 April 2025, been classified under Other in the Marketing Solutions Business from the current interim consolidated accounting period.」
Following the change in management segments effective 1 April 2025, a portion of revenue previously classified under “Other” and elsewhere in the former EC Solutions business has been reclassified to “Other” in the Marketing Solutions business. - FY2024-Q1ReframedAnnual report
「The Group's reportable segments had previously comprised 2 segments, the Marketing Solutions Business and the EC Solutions Business. Following a change in the Group's management classification effective 1 January 2024, the reportable segments have been changed from 2 segments to 3 segments, the Marketing Solutions Business, the EC Solutions Business and the Travel Tech Business, beginning with the first quarter of the current consolidated fiscal year.」
The company changed from the previous 2 reporting segments to 3 categories, adding the Travel Tech business centred on Dynatec in line with a change in its management reporting structure. - FY2023-Q3RestatedAnnual report
「There were no material changes in the nature of the businesses conducted by the Group (the Company and its affiliates) during the cumulative third quarter of the current consolidated fiscal year. There were also no changes among the major affiliates.」
The company states that there have been no material changes in the business structure centered on the Marketing Solutions and EC Solutions businesses or in its major affiliated companies. - FY2023-Q2RestatedAnnual report
「There were no material changes in the nature of the businesses conducted by the Group (the Company and its affiliates) during the cumulative second quarter of the current consolidated fiscal year. There were also no changes among the major affiliates.」
The company states that there have been no significant changes to its business activities or major affiliates, and continues to operate with a business structure centered on the Marketing Solutions and EC Solutions businesses. - FY2023-Q1RestatedAnnual report
「There were no material changes in the nature of the businesses conducted by the Group (the Company and its affiliates) during the cumulative first quarter of the current consolidated fiscal year. There were also no changes among the major affiliates.」
The company states that there have been no significant changes to its business activities or major affiliates, and continues to operate with a business structure centered on the Marketing Solutions and EC Solutions businesses. - FY2022RestatedAnnual report
「The company formulates comprehensive strategies and conducts business activities based on the services it provides as the basic units of its businesses. Accordingly, the company comprises service-based business segments, with the Marketing Solutions business and EC Solutions business designated as its 2 reporting segments.」
Business and performance management continues across two segments: the Marketing Solutions business and the EC Solutions business. - FY2022-Q1RestatedAnnual report
「② The EC Solutions business provides solutions centered on “sales promotion” on the e-commerce websites of commerce businesses. Its principal services are the CRM tool “STORE's R∞” for stores on online malls and the pay-per-click advertising service “StoreMatch.”」
The company continues to classify its reportable segments as the Marketing Solutions business and the EC Solutions business, positioning the latter as a service supporting sales promotion for commerce operators. - FY2021-Q3RestatedAnnual report
「From the first quarter of the current consolidated fiscal year, following a change in the organization’s name, the names of the reportable segments formerly called the “Marketing Solutions business” and the “EC Solutions business” have been changed to the “Marketing Solutions business” and the “EC Solutions business,” respectively. This change relates only to the names of the reportable segments and has no impact on segment information.」
The Company continues to treat the change as a name change for the reportable segments only, with no impact on business categories or segment information. - FY2021-Q2RestatedAnnual report
「From the first quarter of the current consolidated fiscal year, following a change in the organization’s name, the names of the reportable segments formerly called the “Marketing Solutions business” and the “EC Solutions business” have been changed to the “Marketing Solutions business” and the “EC Solutions business,” respectively. This change relates only to the names of the reportable segments and has no impact on segment information.」
The company continues to apply the change in reportable segment names made in the previous quarter and states that the change was in name only, with no impact on segment information. - FY2021-Q1ReframedAnnual report
「From the first quarter of the current fiscal year, the names of the reportable segments formerly designated as the Marketing Solutions Business and EC Solutions Business were changed to the Marketing Solutions Business and EC Solutions Business, respectively, following changes to the organisational names. The change affected only the reportable segment names and had no impact on segment information.」
The company states that the names of the reported segments have changed, but that this was merely a change in nomenclature and had no impact on the business classifications or segment information. - FY2018RestatedAnnual report
「From the current consolidated fiscal year, the company has consolidated and revised its reporting segments in line with the attributes of the customers receiving its services, comprising the Marketing Solutions business for general commerce businesses and the EC Solutions business for stores on online malls, including Yahoo! Shopping.」
The reorganization of segments into the marketing solutions business and EC solutions business based on customer attributes continues to be applied for the full fiscal year. - FY2018-Q3RestatedAnnual report
「From the first quarter, the reportable segments were consolidated and reorganised according to the attributes of the customers served: the Marketing Solutions Business for general e-commerce operators and others, and the EC Solutions Business for online malls including Yahoo! Shopping. The following year-on-year comparisons use the prior-year figures reclassified under the revised segment structure.」
The company continues to apply the change in reporting segments to the Marketing Solutions business and EC Solutions business based on customer attributes. - FY2018-Q2RestatedAnnual report
「Previously, the Company had 2 reported segments, “Advertising” and “CRM,” based on the nature of the services provided. From the first quarter of the current consolidated accounting period, it consolidated and changed the reported segments according to customer attributes: the “Marketing Solutions” business for general e-commerce operators and other customers, and the “EC Solutions” business for online malls, including Yahoo! Shopping.」
The company continues to apply the change in reporting segments to the Marketing Solutions business and EC Solutions business based on customer attributes, and has reclassified the prior-year figures into the new segments for comparison. - FY2018-Q1ReframedAnnual report
「From the first quarter, the reportable segments were consolidated and reorganised according to the attributes of the customers served: the Marketing Solutions Business for general e-commerce operators and others, and the EC Solutions Business for online malls including Yahoo! Shopping.」
The reportable segments were changed from two categories based on service content, the conventional advertising business and CRM business, to the Marketing Solutions business and EC Solutions business, based on customer type, serving general e-commerce operators and online marketplaces, respectively. - FY2017ReframedAnnual report
「The Group, comprising the Company and its affiliated companies, consists of 2 parent companies, the Company (ValueCommerce Co.,Ltd.), 2 subsidiaries and 1 affiliated company, and operates advertising and CRM businesses.」
Advertising and CRM remain the reported segments, but the new business portfolio comprising O2O, media and other businesses, which was previously described, is no longer central to the business, and the company has also decided to withdraw from its ad network and R∞ businesses. - FY2017-Q3RestatedAnnual report
「The Advertising business distributes advertisements from advertisers such as e-commerce businesses that sell products and services on websites to advertising media on websites and apps. It mainly includes affiliate marketing services and StoreMatch services.」
The Company continues to report 2 segments, the Advertising business and the CRM business, disclosing affiliate advertising and StoreMatch as the main services in the Advertising business and STORE's R∞ in the CRM business. - FY2016AchievedAnnual report
「Beginning with the current consolidated fiscal year, the company has changed the method of reporting its two reportable segments to "Advertising Business" and "CRM Business."」
The consolidation and change of reportable segments into the two areas of the advertising business and CRM business were implemented as the actual reporting categories for the consolidated fiscal year. - FY2016-Q3ReframedAnnual report
「The company is also working to develop the CRM business, including the marketing automation service R∞, as a future new pillar of revenue, and began full-scale business development in September. At the same time, it reviewed and consolidated existing services and reselected its businesses, defining the business areas to be prioritized as the advertising business, including existing affiliate marketing and StoreMatch services, and the CRM business centered on marketing automation services.」
The company has reorganised its reporting and focus areas from the previous service-based structure of affiliate services, StoreMatch, ad network services and other services into 2 areas: the advertising business and the CRM business. - FY2016-Q2First statedAnnual report
「This reporting segment encompasses new businesses and includes the R∞ marketing automation service, O2O services and media services, among others.」
The new business segment includes R∞ as well as O2O and media services.