Announced details
Corporate experiential workshops for children aged 3 through sixth grade of elementary school and their parents or guardians, creating brand touchpoints with families
ごっこランドEXPO was held at 30 locations nationwide in 2025, attracting approximately 70,000 visitors in total. ごっこランド has more than 200 million plays annually and 9 million cumulative downloads. Satisfaction among parents was 98%, while 99% said they would like to attend again (n=669).
Companies providing workshops for and participating in ごっこCOLLECTION. Capital and personnel relationships with each company: Not disclosed.
13th Kids Design Award
BabyTech Award Japan 2019
Japan Parenting Support Award 2022
FY2023 Children Smile Movement Grand Prize, Excellence Award
iias Tsukuba (5-19-2 Kenkyugakuen, Tsukuba, Ibaraki)
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
Parent survey (n=669); popular free children's app rankings on the App Store and Google Play
| Item | Details |
|---|---|
| Names of Products / Services Covered | ごっこCOLLECTION, Gokko Land, Gokko Land EXPO |
| Counterparty | Mitsubishi Electric System & Service Co., Ltd., Showa Sangyo Co.,Ltd., 東洋ライス株式会社, At Home Co., Ltd. |
| Relationship with the Company | Companies providing workshops for and participating in ごっこCOLLECTION. Capital and personnel relationships with each company: Not disclosed. |
| Launch date | 22 September 2026 (scheduled; inaugural event), 23 September (scheduled) |
| Applicable area | Corporate experiential workshops for children aged 3 through sixth grade of elementary school and their parents or guardians, creating brand touchpoints with families |
| Award/certification name | 13th Kids Design Award, BabyTech Award Japan 2019, Japan Parenting Support Award 2022, FY2023 Children Smile Movement Grand Prize, Excellence Award |
| Location | iias Tsukuba (5-19-2 Kenkyugakuen, Tsukuba, Ibaraki) |
| Location scale | Expected attendance of 500–1,000 people per day, approximately 150 workshop participants per day, and 2 companies per day |
| Usage history | ごっこランドEXPO was held at 30 locations nationwide in 2025, attracting approximately 70,000 visitors in total. ごっこランド has more than 200 million plays annually and 9 million cumulative downloads. Satisfaction among parents was 98%, while 99% said they would like to attend again (n=669). |
| Source | Parent survey (n=669); popular free children's app rankings on the App Store and Google Play |
Items this document does not state (8)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The event is intended to meet the needs of companies that have not yet participated in the app but want to reach families through in-person activities, against the backdrop of positive feedback and attendance at “ごっこランドEXPO.”