Announced details
Promotion proposals to advertisers, digital marketing, strategy development, media planning, creative policy development, and pre-campaign validation
Reduced the time required to prepare proposals from 10 business days to 2. As of the end of October 2026, it had been used for 20 promotion proposals. The disclosure states that it has also contributed to a higher order conversion rate.
Used for 20 promotion proposals by the planning division as of the end of October 2026
Operated as an in-house solution. No relationship with external counterparties is stated.
Build profiles of 10,000 consumers matching the target audience using AI
The disclosure states that it has contributed to an actual increase in the order conversion rate. The specific impact on revenue and profit is Not disclosed.
The company does not address Contract Value / Offering price.
| Item | Details |
|---|---|
| Names of Products / Services Covered | PRAX (in-house AI solution), AI Consumer Preview, Agent MALOOK, MARKETING DOC |
| Relationship with the Company | Operated as an in-house solution. No relationship with external counterparties is stated. |
| Launch date | Operations began in July 2026 (actual) |
| Applicable area | Promotion proposals to advertisers, digital marketing, strategy development, media planning, creative policy development, and pre-campaign validation |
| Location scale | Build profiles of 10,000 consumers matching the target audience using AI |
| Quantitative Effects | Reduced the time required to prepare proposals from 10 business days to 2. As of the end of October 2026, it had been used for 20 promotion proposals. The disclosure states that it has also contributed to a higher order conversion rate. |
| Usage history | Used for 20 promotion proposals by the planning division as of the end of October 2026 |
| Impact on Business Performance | The disclosure states that it has contributed to an actual increase in the order conversion rate. The specific impact on revenue and profit is Not disclosed. |
Items this document does not state (10)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To eliminate reliance on individual know-how and differences in quality in proposal development, and to prevent omissions of perspectives that cannot be fully covered by individual experience alone. It is also intended to establish a framework that enables advertisers to make informed investment decisions.