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Other Disclosures2489Adways Inc.Information and Communications, Services and Others

Adways Group and TimeTree launch joint pilot for next-generation advertising transactions built around “contextual information”

ADWAYS INC. and its subsidiary UNICORN have begun a joint pilot with TimeTree to test whether TimeTree’s calendar data can be converted into contextual information that cannot be linked to individuals and used for ad delivery and advertising transactions. Going forward, they plan to verify effectiveness and transaction operations and develop the initiative toward direct transactions between AI agents.

Worth reading
65In focus
0–100. This measures how worthwhile something is to read, not how good or bad the company is.
Direction
Improvement
Direction inferred from the company’s description.
Scale
75000000
Registered users (June 2026, worldwide)
Wording
Conditional
How definitive the wording is.

Announced details

TimeTreeUNICORNAdvertising delivery and transaction platform using contextual information
Applicable field (uses covered by this announcement)

Ad delivery, advertising transactions, marketing strategy, advertising transactions by AI agents

Launch date4 November 2026 (joint pilot launched; actual)
What the company reported numerically
Usage history

TimeTree’s registered users surpassed 75 million worldwide in June 2026 (cumulative; as of date)

Relationship between the counterparty and the company
Adways Inc.2489
Relationship with the Company

TimeTree, Inc., ADWAYS INC. and its subsidiary UNICORN are jointly conducting a pilot and collaborating. TimeTree and UNICORN will jointly develop a system for converting calendar data into contextual information. UNICORN is a wholly owned subsidiary of ADWAYS INC.

CounterpartyTimeTree, Inc.

Located in Shinjuku-ku, Tokyo. The President and Representative Director is Fukagawa Taito (深川泰斗). Established on 1 September 2014. Operates and develops the calendar-sharing app TimeTree.

Location (as indicated in this announcement)

TimeTree, Inc.: 18th Floor, Sumitomo Fudosan Central Park Tower, 6-18-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo

In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.

Announced details
ItemDetails
Names of Products / Services CoveredTimeTree, UNICORN, Advertising delivery and transaction platform using contextual information
CounterpartyTimeTree, Inc.
Counterparty overviewLocated in Shinjuku-ku, Tokyo. The President and Representative Director is Fukagawa Taito (深川泰斗). Established on 1 September 2014. Operates and develops the calendar-sharing app TimeTree.
Relationship with the CompanyTimeTree, Inc., ADWAYS INC. and its subsidiary UNICORN are jointly conducting a pilot and collaborating. TimeTree and UNICORN will jointly develop a system for converting calendar data into contextual information. UNICORN is a wholly owned subsidiary of ADWAYS INC.
Launch date4 November 2026 (joint pilot launched; actual)
Applicable areaAd delivery, advertising transactions, marketing strategy, advertising transactions by AI agents
LocationTimeTree, Inc.: 18th Floor, Sumitomo Fudosan Central Park Tower, 6-18-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo
Usage historyTimeTree’s registered users surpassed 75 million worldwide in June 2026 (cumulative; as of date)
Items this document does not state (10)
Contract ValueOffering priceContract DateAward/certification nameAwarding / certifying bodyRegistration number and expiry dateLocation scaleQuantitative EffectsImpact on Business PerformanceSource

These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.

The reasons the company gives

The company's own explanation, not something inferred from the numbers.

Against a backdrop of expanding use of 1st Party Data as cookie regulations advance and increasing automation in advertising transactions, to test the potential for new advertising transactions using TimeTree’s calendar data as contextual information.

How to read this page

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Corrections happenIf the company reissues this disclosure, the page is rebuilt from the corrected version and the revision number moves up.
Adways Group and TimeTree launch joint pilot for next-generation advertising transactions built around “contextual information” | Adways Inc. (2489) timely disclosure | Komori