Announced details
Overseas promotion for Japanese game companies, including advertising for overseas markets such as North America and Asia
User acquisitions were at least 5x those of the translated-language version. CTR was 4.12% for the culturalized version and 3.42% for the translated-language version.
Promotion track record spanning more than 40 countries cumulatively
Shinjuku-ku, Tokyo (Adways headquarters)
The specific impact on performance is Not disclosed
The company does not address Contract Value / Offering price.
Comparison based on promotional delivery results for the same title in North America (iOS/Android) in 2026
| Item | Details |
|---|---|
| Names of Products / Services Covered | Outbound marketing support service using culturalization |
| Launch date | Service expanded and support structure established as of 16 September 2026 |
| Applicable area | Overseas promotion for Japanese game companies, including advertising for overseas markets such as North America and Asia |
| Location | Shinjuku-ku, Tokyo (Adways headquarters) |
| Quantitative Effects | User acquisitions were at least 5x those of the translated-language version. CTR was 4.12% for the culturalized version and 3.42% for the translated-language version. |
| Usage history | Promotion track record spanning more than 40 countries cumulatively |
| Impact on Business Performance | The specific impact on performance is Not disclosed |
| Source | Comparison based on promotional delivery results for the same title in North America (iOS/Android) in 2026 |
Items this document does not state (10)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.As competition in Japan’s game market intensifies, game companies are expanding overseas. However, overseas advertising often goes no further than simple language translation, resulting in insufficient returns on advertising investment because of cultural and psychological gaps with local users.