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Other Disclosures2489Adways Inc.Information and Communications, Services and Others

UNICORN Announces Next-Generation Vision for Autonomous “AI Agents” to Handle Advertising Transactions and Operations, Begins Transition to Live Operations

UNICORN, a subsidiary, has begun transitioning to a new advertising platform in which AI agents handle advertising planning, selection and transactions. Implementation of the Planning Agent and the Buyer / Seller Agent Network, 2 of the 3 core AI agents, has been completed, and they are moving into live deployment.

Worth reading
68In focus
0–100. This measures how worthwhile something is to read, not how good or bad the company is.
Direction
Improvement
Direction inferred from the company’s description.
Scale
2
Implemented AI agents (of 3 core agents)
Wording
Conditional
How definitive the wording is.

Announced details

UNICORNAgentic Marketing Platform (エージェンティックマーケティングプラットフォーム)Planning AgentBuyer / Seller Agent NetworkTrading Agent
Applicable field (uses covered by this announcement)

Digital marketing, advertising transactions and advertising operations

Launch date14 September 2026 (beginning of transition to live deployment; specific operational start date unknown)
Relationship between the counterparty and the company
Adways Inc.2489
Relationship with the Company

UNICORN株式会社 is a wholly owned subsidiary of Adways Inc. In 2024, it established a joint venture with MetricWorks Inc.

Location (as indicated in this announcement)

Shinjuku Ward, Tokyo (UNICORN株式会社)

In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.

Announced details
ItemDetails
Names of Products / Services CoveredUNICORN, Agentic Marketing Platform (エージェンティックマーケティングプラットフォーム), Planning Agent, Buyer / Seller Agent Network, Trading Agent
Relationship with the CompanyUNICORN株式会社 is a wholly owned subsidiary of Adways Inc. In 2024, it established a joint venture with MetricWorks Inc.
Launch date14 September 2026 (beginning of transition to live deployment; specific operational start date unknown)
Applicable areaDigital marketing, advertising transactions and advertising operations
LocationShinjuku Ward, Tokyo (UNICORN株式会社)
Items this document does not state (13)
CounterpartyCounterparty overviewContract ValueOffering priceContract DateAward/certification nameAwarding / certifying bodyRegistration number and expiry dateLocation scaleQuantitative EffectsUsage historyImpact on Business PerformanceSource

These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.

The reasons the company gives

The company's own explanation, not something inferred from the numbers.

To reduce the marketer workload involved in responding to the different conditions and algorithms of each advertising medium, selecting distribution plans and negotiating terms, and managing complex advertising operations, thereby creating an environment in which marketers can focus on strategic planning and decision-making.

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UNICORN Announces Next-Generation Vision for Autonomous “AI Agents” to Handle Advertising Transactions and Operations, Begins Transition to Live Operations | Adways Inc. (2489) timely disclosure | Komori