Announced details
Digital advertising delivery and marketing
Enables ad delivery targeting cumulative attention seconds per user and reach. The specific improvement rate is Not disclosed.
Lumen: more than 750,000 sessions and several billion impressions across more than 30 countries. UNICORN: more than 1.2 trillion impressions in monthly traffic available for purchase.
UNICORN has been working with Lumen since November 2025. UNICORN is a wholly owned subsidiary of Adways.
Based in London, UK, and established in 2013, Lumen is an attention technology company that provides eye-tracking technology, attention measurement, research, creative testing, attention prediction measurement and Prebid solutions. It has large attention panels in the US and UK, operates in more than 45 markets, and is described as having undergone an independent audit by PwC.
Lumen: an eye-tracking dataset covering more than 750,000 sessions and several billion impressions across more than 30 countries. UNICORN: more than 1.2 trillion impressions in monthly traffic available for purchase.
The company plans to pursue a new approach directly linked to improving advertisers’ return on investment (ROI). The specific financial impact is Not disclosed.
The company does not address Contract Value / Offering price.
| Item | Details |
|---|---|
| Names of Products / Services Covered | Fully automated marketing platform “UNICORN”, Target Attentive Seconds / Reach feature |
| Counterparty | Lumen Research Ltd. |
| Counterparty overview | Based in London, UK, and established in 2013, Lumen is an attention technology company that provides eye-tracking technology, attention measurement, research, creative testing, attention prediction measurement and Prebid solutions. It has large attention panels in the US and UK, operates in more than 45 markets, and is described as having undergone an independent audit by PwC. |
| Relationship with the Company | UNICORN has been working with Lumen since November 2025. UNICORN is a wholly owned subsidiary of Adways. |
| Launch date | 3 September 2026 (already launched) |
| Applicable area | Digital advertising delivery and marketing |
| Location scale | Lumen: an eye-tracking dataset covering more than 750,000 sessions and several billion impressions across more than 30 countries. UNICORN: more than 1.2 trillion impressions in monthly traffic available for purchase. |
| Quantitative Effects | Enables ad delivery targeting cumulative attention seconds per user and reach. The specific improvement rate is Not disclosed. |
| Usage history | Lumen: more than 750,000 sessions and several billion impressions across more than 30 countries. UNICORN: more than 1.2 trillion impressions in monthly traffic available for purchase. |
| Impact on Business Performance | The company plans to pursue a new approach directly linked to improving advertisers’ return on investment (ROI). The specific financial impact is Not disclosed. |
Items this document does not state (8)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To respond to market trends toward evaluating and optimizing the attention users actually direct toward ads, rather than focusing solely on ad impressions and viewability.