Announced details
In-game advertising, marketing in Japan and overseas, and advertising targeting younger and family audiences
アドバーチャ株式会社 has a network covering more than 600 game titles in Japan and overseas
UNICORN株式会社 and アドバーチャ株式会社 have begun collaboration through RTB integration. UNICORN株式会社 is a subsidiary of Adways.
Based in Kita-ku, Tokyo, and headed by Representative Director Mizuno Seitaro (水野征太朗). The company develops and operates the in-game advertising platform “Ad-Virtua” and has a network covering more than 600 game titles in Japan and overseas.
In-game advertising inventory across more than 600 game titles
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
| Item | Details |
|---|---|
| Names of Products / Services Covered | UNICORN, Ad-Virtua, RTB integration |
| Counterparty | アドバーチャ株式会社 |
| Counterparty overview | Based in Kita-ku, Tokyo, and headed by Representative Director Mizuno Seitaro (水野征太朗). The company develops and operates the in-game advertising platform “Ad-Virtua” and has a network covering more than 600 game titles in Japan and overseas. |
| Relationship with the Company | UNICORN株式会社 and アドバーチャ株式会社 have begun collaboration through RTB integration. UNICORN株式会社 is a subsidiary of Adways. |
| Launch date | 16 July 2026 (already launched) |
| Applicable area | In-game advertising, marketing in Japan and overseas, and advertising targeting younger and family audiences |
| Location scale | In-game advertising inventory across more than 600 game titles |
| Usage history | アドバーチャ株式会社 has a network covering more than 600 game titles in Japan and overseas |
Items this document does not state (10)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.As ad skipping and ad avoidance have increased, conventional ad formats have made it particularly difficult to reach younger audiences. The companies aim to combine their respective strengths and make the value of in-game advertising available to more businesses.