Announced details
RTB (real-time bidding) advertising, programmatic advertising, and advertising transactions between SSPs and DSPs
Up to 80% reduction in networking costs associated with data transfer
More than 1.2 trillion impressions in monthly traffic available for purchase (date unspecified)
UNICORN株式会社 is a wholly owned subsidiary of Adways. AWS is the service provider. With fluct, a demonstration and the migration to and application of AWS RTB Fabric were carried out using a mutual advertising transaction platform.
Amazon Web Services Japan K.K. is the provider of AWS. 株式会社 fluct is based in Minato-ku, Tokyo, and its representative director and CEO is Fujii Yota (藤井洋太), while its COO is Kuroda Takeshi (黒田岳志). It is a group company of CARTA HOLDINGS and develops and operates an SSP.
More than 1.2 trillion impressions in monthly traffic available for purchase (UNICORN)
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
AWS official blog, “Introducing AWS RTB Fabric for real-time advertising technology workloads”
| Item | Details |
|---|---|
| Names of Products / Services Covered | UNICORN, the fully automated marketing platform, AWS RTB Fabric |
| Counterparty | Amazon Web Services Japan K.K., 株式会社 fluct |
| Counterparty overview | Amazon Web Services Japan K.K. is the provider of AWS. 株式会社 fluct is based in Minato-ku, Tokyo, and its representative director and CEO is Fujii Yota (藤井洋太), while its COO is Kuroda Takeshi (黒田岳志). It is a group company of CARTA HOLDINGS and develops and operates an SSP. |
| Relationship with the Company | UNICORN株式会社 is a wholly owned subsidiary of Adways. AWS is the service provider. With fluct, a demonstration and the migration to and application of AWS RTB Fabric were carried out using a mutual advertising transaction platform. |
| Launch date | May 2026 (actual) |
| Applicable area | RTB (real-time bidding) advertising, programmatic advertising, and advertising transactions between SSPs and DSPs |
| Location scale | More than 1.2 trillion impressions in monthly traffic available for purchase (UNICORN) |
| Quantitative Effects | Up to 80% reduction in networking costs associated with data transfer |
| Usage history | More than 1.2 trillion impressions in monthly traffic available for purchase (date unspecified) |
| Source | AWS official blog, “Introducing AWS RTB Fabric for real-time advertising technology workloads” |
Items this document does not state (8)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To address the increasing volume of data and networking costs in RTB advertising and build an advertising delivery infrastructure offering low latency, scalability and cost performance.