Adways launches MALOOK Recommendation, an AI-powered system that predicts which manga titles should serve as the face of an advertising campaign

Adways developed “MALOOK Recommendation,” which uses AI to predict and suggest manga titles to feature in manga advertising, and began operating the service. Using the data infrastructure of its existing “Agent MALOOK” service, the company expanded the scope of support so that titles with no prior advertising delivery track record can also be evaluated as candidates.

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48Recurring

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Wording

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Announced details

MALOOK RecommendationAgent MALLOOKMALOOK

Applicable field (uses covered by this announcement)

Digital manga promotionManga advertisingManga servicesAnimeGames

Launch date25 May 2026 (operations commenced; actual)

In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.

Announced details
Item	Details
Names of Products / Services Covered	MALOOK Recommendation, Agent MALLOOK, MALOOK
Launch date	25 May 2026 (operations commenced; actual)
Applicable area	Digital manga promotion, Manga advertising, Manga services, Anime, Games

Items this document does not state (15)

CounterpartyCounterparty overviewRelationship with the CompanyContract ValueOffering priceContract DateAward/certification nameAwarding / certifying bodyRegistration number and expiry dateLocationLocation scaleQuantitative EffectsUsage historyImpact on Business PerformanceSource

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The reasons the company gives

The company's own explanation, not something inferred from the numbers.

To optimize manga title selection for advertising based on data, improve advertising effectiveness, reduce dependence on specific titles, and support title selection when launching new services.

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Corrections happenIf the company reissues this disclosure, the page is rebuilt from the corrected version and the revision number moves up.