Expanding Yunth’s subscription membership base and improving retention rates

「The Company has managed its business with a focus on the number of Yunth subscribers (Figure 2) as a key performance indicator. However, for the fiscal year ending March 2027, it has decided to change its key performance indicators to revenue and gross profit by brand. This is because diversification of the brand portfolio reduced Yunth's share of revenue from approximately 65% in the fiscal year ended March 2025 to approximately 44% in the fiscal year ending March 2026 (Figure 1). In addition, the expansion of the Company's sales channels has reduced the importance of recurring sales through the Yunth website.」

「The Company manages its business with a focus on the number of subscribers as a key performance indicator. It has designated the number of subscribers who have chosen recurring purchases as a key performance indicator for stable, sustained corporate growth (Figure 2), and plans to increase this figure by acquiring new customers and maintaining and improving retention rates.」