Announced details
4K UHD (3,840×2,160 / 59.94p), H.265 (HEVC) / 55 Mbps, Dolby Atmos (7.1.4-channel playback / Dolby Digital Plus JOC transmission), playback buffer of up to 300 seconds
Live viewing held at 4 Megabox cinemas on 7 August 2026
Hibino Imaginering Co., Ltd. provides JUUQX, which is offered by Hibino Co., Ltd. Hibino Co., Ltd. and Hibino Imaginering Co., Ltd. provided technical support. AUDIOGUY handled Dolby Atmos mixing at the venue, while CALLA ENT handled live video production and transmission.
Megabox JoongAng is one of Korea’s leading multiplex operators. SM Entertainment is an integrated entertainment company established in 1995. AUDIOGUY is an immersive audio production company that operates SOUND360, Korea’s first Dolby Atmos Music Studio. CALLA ENT is a video production and live transmission company for large-scale K-pop concerts and other events. Dolby Laboratories (NYSE: DLB) is an immersive entertainment technology company.
Gocheok Sky Dome in Seoul and 4 Megabox locations (COEX, Mokdong, Guui East Pole, and Sangam World Cup Stadium)
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
Company research (as of August 2026)
| Item | Details |
|---|---|
| Names of Products / Services Covered | JUUQX (Juke X, a live event streaming service) |
| Counterparty | Megabox JoongAng, SM ENTERTAINMENT, AUDIOGUY Inc., CALLA ENT Inc., Dolby Japan Co., Ltd. |
| Counterparty overview | Megabox JoongAng is one of Korea’s leading multiplex operators. SM Entertainment is an integrated entertainment company established in 1995. AUDIOGUY is an immersive audio production company that operates SOUND360, Korea’s first Dolby Atmos Music Studio. CALLA ENT is a video production and live transmission company for large-scale K-pop concerts and other events. Dolby Laboratories (NYSE: DLB) is an immersive entertainment technology company. |
| Relationship with the Company | Hibino Imaginering Co., Ltd. provides JUUQX, which is offered by Hibino Co., Ltd. Hibino Co., Ltd. and Hibino Imaginering Co., Ltd. provided technical support. AUDIOGUY handled Dolby Atmos mixing at the venue, while CALLA ENT handled live video production and transmission. |
| Launch date | 7 August 2026 (completed screening date) |
| Applicable area | Cinema screenings of ODS (non-film content), Concerts, Sports, Theater, Traditional performing arts, Fan meetings |
| Location | Gocheok Sky Dome in Seoul and 4 Megabox locations (COEX, Mokdong, Guui East Pole, and Sangam World Cup Stadium) |
| Location scale | 4 cinemas |
| Quantitative Effects | 4K UHD (3,840×2,160 / 59.94p), H.265 (HEVC) / 55 Mbps, Dolby Atmos (7.1.4-channel playback / Dolby Digital Plus JOC transmission), playback buffer of up to 300 seconds |
| Usage history | Live viewing held at 4 Megabox cinemas on 7 August 2026 |
| Source | Company research (as of August 2026) |
Items this document does not state (7)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.JUUQX was selected for its high screening quality and stability.