Delayed Response to New Marketing Tools
First written in FY2016. 4 of 9 entries say "Mitigated", first in FY2026-H1. Latest entry: 2026-10-14.
The whole theme swung hardest in 2026: 2 of 8 companies on the "Worse" side.
1 other company's latest entry also says "Mitigated".
- 2026-10-14MitigatedEarnings
「2026年７月には、日本を含む７カ国を対象としたChatGPT広告運用支援サービスを開始し、企業が新たな顧客接点を構築するための支援体制を整備いたしました。」
生成AI・新たな検索行動への対応として、ChatGPT広告運用支援の提供を開始した。一方、サービスの業績寄与は限定的と記載している。 - FY2026WorsenedAnnual report
「(Likelihood of occurrence: High; impact: High; change in importance from the previous year: Increased)」
The Company has detailed the risks associated with AIO technological innovation, including changes in search behavior resulting from the spread of generative AI, changes in AI service specifications, evaluation criteria and regulations, delays in customer adoption, competing services and price competition, and uncertainty regarding results, and states that their importance increased from the previous year. At the same time, it is advancing measures including the provision of AIO services and partnerships with external companies. - FY2026-H1MitigatedAnnual report
「To respond to changes in users' information-search behavior accompanying the spread of generative AI, we accelerated the expansion of our new service lineup. Specifically, we began providing AIO (AI Optimization) consulting services compatible with AI search.」
As a measure to address new marketing technologies, the Company began providing an AIO service compatible with generative-AI search. However, it states that the new service will take time to contribute to revenue. - FY2025RestatedAnnual report
「We will work to introduce new marketing tools and conduct necessary training, and further strengthen service development and related activities.」
The Group recognizes the risk of delays in responding to new marketing tools and continues its policy of addressing it through tool implementation, training and service development. - FY2022RestatedAnnual report
「We will respond promptly to these changes, introduce new marketing tools and conduct necessary training, and further strengthen service development in order to provide search engine marketing (SEM) consulting services tailored to client needs.」
The Group recognizes the risk of delays in responding to new marketing tools and continues its policy of addressing it through tool implementation, training and service development. - FY2018RestatedAnnual report
「The Group plans to proactively introduce new marketing tools in order to provide search engine marketing (SEM) consulting services tailored to client needs. However, delays in responding to such technological innovation could affect the Group's results of operations.」
The policy of proactively introducing new marketing tools in line with client needs is explicitly stated, while the risk of delays in responding to them remains. - FY2016First statedAnnual report
「Technological innovation may lead to the rapid adoption of new marketing tools that replace search-related and content-related advertising, the group’s core services, including PPC.」
The group recognizes delayed adaptation to new tools replacing PPC and similar services as a risk.