Announced details
Increasing brand awareness, increasing opportunities for visibility in search results, digital marketing, AI search optimization
Impressions from generic keywords increased approximately twofold year on year for Chivas Regal and approximately threefold for Jameson. Newly created pages were cited in Google's AI Overviews on the search results page, recording the highest number of citations across the global site.
AUN Consulting has provided Pernod Ricard Japan with ongoing support in SEO, and the company is a client that has now adopted its AIO service.
Head office: Bunkyo-ku, Tokyo; Representative Director: Bruno Carvalho (ブルーノ・カルヴァオ). As one of the world's leading spirits and Champagne producers, the company markets brands including Chivas Regal, Jameson and Perrier-Jouët in Japan.
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
| Item | Details |
|---|---|
| Names of Products / Services Covered | AI search optimization (AIO) service, SEO initiatives, Chivas Regal, Jameson, Perrier-Jouët |
| Counterparty | Pernod Ricard Japan K.K. |
| Counterparty overview | Head office: Bunkyo-ku, Tokyo; Representative Director: Bruno Carvalho (ブルーノ・カルヴァオ). As one of the world's leading spirits and Champagne producers, the company markets brands including Chivas Regal, Jameson and Perrier-Jouët in Japan. |
| Relationship with the Company | AUN Consulting has provided Pernod Ricard Japan with ongoing support in SEO, and the company is a client that has now adopted its AIO service. |
| Applicable area | Increasing brand awareness, increasing opportunities for visibility in search results, digital marketing, AI search optimization |
| Quantitative Effects | Impressions from generic keywords increased approximately twofold year on year for Chivas Regal and approximately threefold for Jameson. Newly created pages were cited in Google's AI Overviews on the search results page, recording the highest number of citations across the global site. |
Items this document does not state (12)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.Pernod Ricard Japan introduced SEO to increase brand awareness and opportunities for visibility in search results, and to improve the ranking of its official brand websites. It subsequently adopted AIO in response to changes in search pathways driven by Google's AI Overviews.