Announced details
Inbound tourism, dissemination of information about tourist destinations, inbound marketing
Favorability toward Japan was 86.9% in South Korea, up 15.1 percentage points year on year, and 84.0% in the United States, down 7.8 percentage points year on year. Tokyo was selected by an average of 70.1% of respondents as a city they wanted to visit. The average proportion expressing concern about being unable to communicate with store staff was 13.63%, while concern about natural disasters such as earthquakes was 13.32%. Google Maps usage averaged 22.64% across all countries and regions.
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
アウンコンサルティング, 14th Survey of Favorability Toward Japan (conducted from 8 to 12 May 2026)
| Item | Details |
|---|---|
| Applicable area | Inbound tourism, dissemination of information about tourist destinations, inbound marketing |
| Quantitative Effects | Favorability toward Japan was 86.9% in South Korea, up 15.1 percentage points year on year, and 84.0% in the United States, down 7.8 percentage points year on year. Tokyo was selected by an average of 70.1% of respondents as a city they wanted to visit. The average proportion expressing concern about being unable to communicate with store staff was 13.63%, while concern about natural disasters such as earthquakes was 13.32%. Google Maps usage averaged 22.64% across all countries and regions. |
| Source | アウンコンサルティング, 14th Survey of Favorability Toward Japan (conducted from 8 to 12 May 2026) |
Items this document does not state (15)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The improvement in South Korea's favorability toward Japan is attributed to factors including improved Japan–South Korea relations and changes in people-to-people exchanges. The report also explains that favorability and intentions to visit Japan may be affected by international conditions, the economic environment, airfares and accommodation costs, overcrowding, and disaster information.