All About (2454) · InitiativeDropped
Member Acquisition Through TVCM
First written in FY2017-Q1. 1 of 3 entries say "Reframed", first in FY2017-Q2. Latest entry: FY2017-Q3.
3entries
2years
0from disclosures
How it moved
Same theme, other companies
Building brand awareness through TV commercialsA theme 27 companies write about · 0 as a headwind · 27 as a tailwind
The whole theme swung hardest in 2019: 1 of 12 companies on the "Worse" side.
2 other companies' latest entry also says "Dropped".
Ridges = years it wrote progress, valleys = years it wrote worse. Most hopeful companies at the back. Drag to turn, scroll to zoom, right-drag to pan. On a phone, two fingers turn and pinch to zoom; one finger scrolls the page.
Showing 14 of the 27 companies compared. The sentences above are computed from all 27.Full recordFilings, disclosures and news, newest first
- FY2017-Q3DroppedAnnual report
「Advertising expenses decreased following the end of the TV commercials, while system development costs to strengthen collaboration with mobile network operators and sales promotion expenses for promotional activities increased.」
The TV commercials ended, explicitly ending the member-acquisition initiative based on TV commercials. Meanwhile, spending related to collaboration with mobile network operators and promotions continued and increased. - FY2017-Q2ReframedAnnual report
「Meanwhile, selling expenses, including advertising and promotional expenses related to promotions, increased as the company sought to acquire members.」
The specific measure of TV commercials mentioned previously is not reiterated, and member-acquisition initiatives are described more generally as promotion-related advertising and promotional expenses. - FY2017-Q1First statedAnnual report
「Advertising expenses increased because the company ran TV commercials to acquire members.」
The company ran TV commercials as a specific measure to acquire members.