Decline in media session volume and advertising revenue due to the impact of AI
First written in FY2026-H1. 2 of 4 entries say "Materialised", first in FY2026-H1. Latest entry: 2026-08-10.
All About moved to the "Worse" side of this theme in 2025.
0 other companies' latest entry also says "Restated".
- 2026-08-10RestatedEarnings
「Although search-driven traffic to All About, measured by session numbers, continued to decline because of the rise of AI and other factors, programmatic advertising revenue exceeded the previous year as a result of shifting toward content with higher advertising rates.」
The company continues to report the decline in media session numbers caused by AI and its impact on the advertising business. Programmatic advertising revenue nevertheless exceeded the previous year because of the shift toward higher-priced content. - FY2026MaterialisedAnnual report
「Although the number of sessions on the comprehensive information website “All About” declined due to changes in the search environment caused by AI」
The company stated that the AI-related decline in media sessions has also materialized in the full-year advertising business environment. - 2026-06-02Cited as achievedGeneral Meetings of Shareholders
「In recent years, generative AI has advanced and become widespread, changing the search experience as zero-click searches, in which users are satisfied with AI-generated search results and do not visit the cited source websites, have increased. This is expected to have a significant impact on the advertising market as a whole.」
Changes in the search environment caused by AI and the increase in zero-click searches are identified as factors affecting the media and advertising markets. - FY2026-H1MaterialisedAnnual report
「Programmatic advertising revenue declined due in part to media sessions being affected by AI.」
The company stated that the decline in media sessions affected by AI has actually materialized as a decrease in programmatic advertising revenue.