Digital Media and Content Marketing Market: Approximately ¥600 Billion

「Japan’s internet advertising market (Note 1) has exceeded ¥4 trillion and continues to expand as a growing market, currently accounting for more than half of Japan’s overall advertising market. The domestic digital marketing market (Note 3), driven by CRM and marketing automation (MA) (Note 2), was approximately ¥367.2 billion in 2024 based on companies’ sales, is expected to exceed ¥400 billion in 2025, and is forecast to expand to more than ¥600 billion by 2028.」

「The digital tie-up advertising market is expected to be approximately ¥100 billion in size, based on the Group’s own estimate. The native ad network market, which makes content marketing more effective, is approximately ¥200 billion. There is also a market for supporting marketing activities that strengthen companies’ customer touchpoints through their own websites, or owned media, including the owned media and content production support market, which is also said to be approximately ¥300 billion. In total, the market is approximately ¥600 billion in size.」