Announced details
Intellectual property activities in global markets and regions including China and Asia, brand communications, and communication of corporate value
プラップチャイナ, a group company of プラップジャパン, and Bird & Bird’s Beijing office are jointly providing the service.
Bird & Bird is an international law firm headquartered in London, UK. It has strengths in cross-border matters involving intellectual property, technology and regulatory issues. In China, its offices in Beijing, Shanghai, Shenzhen and Hong Kong work together, with more than 100 legal professionals providing legal services across Greater China. The firm’s representative is Christian Bartsch.
プラップチャイナ: Beijing, Shanghai and Chengdu. Bird & Bird: Beijing, Shanghai, Shenzhen and Hong Kong, China.
The impact on results for the current fiscal year is expected to be minor. Over the medium to long term, the company believes the service will contribute to enhancing the corporate value of the group.
The company does not address Contract Value / Offering price.
The Intellectual Property Promotion Plan 2026, decided by the Japanese government in June 2026, and related guidance published in August
| Item | Details |
|---|---|
| Names of Products / Services Covered | Brand Communication-Oriented Intellectual Property Reporting Service |
| Counterparty | Bird & Bird’s Beijing office |
| Counterparty overview | Bird & Bird is an international law firm headquartered in London, UK. It has strengths in cross-border matters involving intellectual property, technology and regulatory issues. In China, its offices in Beijing, Shanghai, Shenzhen and Hong Kong work together, with more than 100 legal professionals providing legal services across Greater China. The firm’s representative is Christian Bartsch. |
| Relationship with the Company | プラップチャイナ, a group company of プラップジャパン, and Bird & Bird’s Beijing office are jointly providing the service. |
| Launch date | 28 September 2026 (service launch; actual) |
| Applicable area | Intellectual property activities in global markets and regions including China and Asia, brand communications, and communication of corporate value |
| Location | プラップチャイナ: Beijing, Shanghai and Chengdu. Bird & Bird: Beijing, Shanghai, Shenzhen and Hong Kong, China. |
| Location scale | Bird & Bird has more than 100 legal professionals across Greater China. |
| Impact on Business Performance | The impact on results for the current fiscal year is expected to be minor. Over the medium to long term, the company believes the service will contribute to enhancing the corporate value of the group. |
| Source | The Intellectual Property Promotion Plan 2026, decided by the Japanese government in June 2026, and related guidance published in August |
Items this document does not state (8)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.Imitation goods, bad-faith trademark applications, patent infringement, unauthorised use of copyrighted works, trade secret infringement and other rights infringements on e-commerce platforms and social media are becoming more diverse and complex in global markets. At the same time, it is becoming increasingly important to communicate the significance and results of intellectual property activities to stakeholders both inside and outside the company.