Announced details
Information dissemination for younger people and prospective individual investors; dialogue planning to enhance corporate value; communication of financial and non-financial information; communication aimed at younger people; community- and event-based initiatives; and seminars for corporate planning, IR, finance and public relations departments
Agreement on a business collaboration. PRAP Japan and BuzzFeed Japan will jointly develop content, develop new solutions, and conduct marketing activities and seminars.
Head office: 7th Floor, WeWork Iceberg, 6-12-18 Jingumae, Shibuya-ku, Tokyo. Representative: Scott McKenzie. Business: digital media operations, content production and consulting. The company provides news, culture, food, shopping and entertainment information through articles and videos, and operates four vertical media brands: HuffPost Japan, BuzzFeed Japan, Tasty Japan and BuzzFeed Kawaii. It operates with investment from BuzzFeed in the United States, The Asahi Shimbun Company and Asahi Broadcasting Group Holdings Corporation.
PRAP Japan: 8th Floor, Midtown East, 9-7-2 Akasaka, Minato-ku, Tokyo. BuzzFeed Japan: 7th Floor, WeWork Iceberg, 6-12-18 Jingumae, Shibuya-ku, Tokyo
The impact on results for the current fiscal year is expected to be minor. Over the medium to long term, the companies believe the collaboration will contribute to enhancing both companies’ corporate value.
The company does not address Contract Value / Offering price.
References to the Tokyo Stock Exchange’s request for management that is conscious of the cost of capital and share price, and to the new NISA system. Other market research and third-party organization names: Not disclosed.
| Item | Details |
|---|---|
| Names of Products / Services Covered | Next-Gen Money (ネクストジェンマネー) Mirai Investment Club, HuffPost Japan |
| Counterparty | BuzzFeed Japan株式会社 |
| Counterparty overview | Head office: 7th Floor, WeWork Iceberg, 6-12-18 Jingumae, Shibuya-ku, Tokyo. Representative: Scott McKenzie. Business: digital media operations, content production and consulting. The company provides news, culture, food, shopping and entertainment information through articles and videos, and operates four vertical media brands: HuffPost Japan, BuzzFeed Japan, Tasty Japan and BuzzFeed Kawaii. It operates with investment from BuzzFeed in the United States, The Asahi Shimbun Company and Asahi Broadcasting Group Holdings Corporation. |
| Relationship with the Company | Agreement on a business collaboration. PRAP Japan and BuzzFeed Japan will jointly develop content, develop new solutions, and conduct marketing activities and seminars. |
| Contract Date | 9 July 2026 (stated as the date on which the agreement on the business collaboration was reached) |
| Launch date | From August 2026 on a rolling basis (planned) |
| Applicable area | Information dissemination for younger people and prospective individual investors; dialogue planning to enhance corporate value; communication of financial and non-financial information; communication aimed at younger people; community- and event-based initiatives; and seminars for corporate planning, IR, finance and public relations departments |
| Location | PRAP Japan: 8th Floor, Midtown East, 9-7-2 Akasaka, Minato-ku, Tokyo. BuzzFeed Japan: 7th Floor, WeWork Iceberg, 6-12-18 Jingumae, Shibuya-ku, Tokyo |
| Impact on Business Performance | The impact on results for the current fiscal year is expected to be minor. Over the medium to long term, the companies believe the collaboration will contribute to enhancing both companies’ corporate value. |
| Source | References to the Tokyo Stock Exchange’s request for management that is conscious of the cost of capital and share price, and to the new NISA system. Other market research and third-party organization names: Not disclosed. |
Items this document does not state (8)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The companies aim to strengthen communication with younger people and prospective individual investors and to communicate companies’ non-financial information in a way that reaches consumers. They will combine their editorial capabilities, ability to communicate on social issues, and PR-driven stakeholder communication planning expertise.