Expansion and Monetization of User Membership

「In September, we launched “PREMIUM GOURMET CLUB,” a paid membership service offering high-value food experiences, including securing seats at restaurants where reservations are difficult and making reservations on members’ behalf.」

「Through these initiatives, the number of members linked to Rakuten IDs, which forms our user base, increased to 5.54 million as of the end of March 2022.」

「The company ran campaigns and special features to promote online reservations using Rakuten Super Points as an incentive. As a result, the growth rate of online reservations remained in the 140% range year on year, and the increase in online reservation fee revenue drove growth in spot-based sales.」

「Through collaboration with 楽天株式会社, with which the company entered into a capital and business alliance agreement in July, the company began linking member IDs and awarding Rakuten Super Points in October, and its year-end and New Year party campaign to promote online reservations has been successful, resulting in increases in the number of ぐるなび members and online reservations.」

「Through collaboration with 楽天株式会社, with which the company entered into a capital and business alliance agreement in July, the company began linking member IDs and awarding Rakuten Super Points in October, and its year-end and New Year party campaign to promote online reservations has been successful, resulting in increases in the number of ぐるなび members and online reservations.」

「In July, we entered into a capital and business alliance agreement with Rakuten, Inc. and agreed to the phased integration of our membership systems and points programs, as well as the reciprocal use and promotion of services operated by the two companies. We first proceeded with preparations for linking member IDs from October.」

「Although provisions for the ぐるなび Points program increased as a result of campaigns and the expansion of redemption options, thorough efficiency improvements in other advertising, publicity and sales promotion expenses, among other measures, resulted in expenses of ¥5,225 million, up 1.7% year on year.」

「We are expanding and monetizing user memberships by providing users with more convenient, higher-value services. Centered on the existing ぐるなび membership, ぐるなび Premium membership (paid membership) and Club Michelin, we are working to enhance the content of our services and expand their scope through active collaboration with other companies and external communities, so that dining out becomes more enjoyable and satisfying for more consumers.」

「Under the medium-term management plan announced in July 2016, we strengthened our product development capabilities while establishing a sales structure that makes maximum use of the “1,000-person support system.” During the current fiscal year, we are working to expand our restaurant support business by strengthening sales promotion support, our core area, while supporting restaurant diversification and providing operational support beyond sales promotion. At the same time, we are laying the groundwork for medium- to long-term growth by pursuing the development of new businesses and services, including operational support for food-related industries, the creation of businesses in the extraordinary-experience segment, and the expansion of paid membership services.」

「During the current fiscal year under the medium-term management plan, we are strengthening sales promotion support, our core area of the restaurant support business, while advancing support for restaurant diversification and operational support beyond sales promotion. At the same time, we are focusing on realizing new businesses and services, including operational support for food-related industries, the creation of businesses in the extraordinary-experience segment, and the expansion of paid membership services, thereby laying the groundwork for medium- to long-term growth.」

「In addition, we are expanding and monetizing user memberships by providing users with more convenient, higher-value services. In addition to enhancing the existing ぐるなび membership, ぐるなび Premium membership (paid membership) and Club Michelin services, we will expand the scope of our services through collaboration with other companies so that dining out becomes more enjoyable and satisfying for more consumers.」