Value creation based on “Delight and Impact the World” and “Perpetual Venture”
First written in FY2019. 3 of 5 entries say "Restated". Latest entry: 2026-08-03.
The whole theme swung hardest in 2026: 1 of 6 companies on the "Worse" side.
8 other companies' latest entry also says "Restated".
- 2026-08-03RestatedGovernance
「The Group has adopted the mission, “Delight beyond imagination for each individual,” and based on this mission, the directors and employees of the Group promote the Group's businesses.」
The mission, “Delight beyond imagination for each individual,” was also included in the basic policy for the internal control system, reconfirming the existing mission statement. - FY2023RestatedAnnual report
「The group has adopted “Delight beyond imagination for each and every person” as its mission, expressing its commitment to delivering Delight so that each customer can experience unexpected surprise and joy and to realizing a world in which every individual can shine as themselves. The group is pursuing various management initiatives on this basis.」
The policy of adopting “Delight beyond imagination for each and every person” as the mission continues. - FY2022RestatedAnnual report
「The group has adopted “Delight beyond imagination for each and every person” as its mission, expressing its commitment to delivering Delight so that each customer can experience unexpected surprise and joy and to realizing a world in which every individual can shine as themselves. The group is pursuing various management initiatives on this basis.」
The mission changed in FY2021 to “Delight beyond imagination for each and every person” and continues to be stated in the full-year disclosure. - FY2021ReframedAnnual report
「The group has adopted “Delight beyond imagination for each and every person” as its mission, expressing its commitment to delivering Delight so that each customer can experience unexpected surprise and joy and to realizing a world in which every individual can shine as themselves. The group is pursuing various management initiatives on this basis.」
The wording of the mission has changed from the former “Delight and Impact the World～Bringing joy and surprise to the world～” to “Delight beyond imagination for each and every person.” - FY2019First statedAnnual report
「The group has adopted “Delight and Impact the World～Bringing joy and surprise to the world～” as its mission, defined as its universal aspiration, and “Using the internet and AI to deliver Delight to society as a permanent venture” as its vision, defined as its long-term management guideline. The group is pursuing various management initiatives on this basis.」
The group’s basic management philosophy explicitly sets out delivering joy and surprise to the world as its mission and being a permanent venture that uses the internet and AI as its vision.