Lower advertising unit prices, higher sales commissions and issues with advertisers
First written in FY2019. 1 of 2 entries say "Restated". Latest entry: FY2023.
The whole theme swung hardest in 2020: 6 of 10 companies on the "Worse" side.
6 other companies' latest entry also says "Restated".
- FY2023RestatedAnnual report
「Going forward, advertising product unit prices may decline due to factors including amendments to laws and regulations, economic trends, developments in the overall internet advertising market, competition with other companies’ services and changes to rules imposed by operating-system providers. In addition, increases in sales commissions paid to advertising agencies and other parties, and in costs to acquire advertisers, may affect our group’s financial results and other matters.」
The risks of lower advertising unit prices, higher sales commissions and advertiser acquisition costs, and problems involving advertisers remain. - FY2019First statedAnnual report
「Going forward, advertising product unit prices may decline due to developments in the overall internet advertising market and competition with other companies’ services. In addition, increases in sales commissions paid to advertising agencies and other parties, and in costs to acquire advertisers, may affect our group’s business and financial performance.」
The company organizes the risks of the advertising business as including lower unit prices due to market conditions and competition, higher sales commissions and advertiser acquisition costs, and serious problems involving advertisers or media companies.