Announced details
Hokkaido tourism, transportation information, tourism MaaS, promotion of travel across the region
More than 50 digital tickets sold
A campaign operated by our Hokkaido tourism and transportation information site
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
Ministry of Land, Infrastructure, Transport and Tourism, “Co-Creation Model Demonstration Operations Project”; Ministry of Land, Infrastructure, Transport and Tourism, “Tourism MaaS Promotion Project”
| Item | Details |
|---|---|
| Names of Products / Services Covered | Gurutto Hokkaido Official Character Naming Contest!, “Gurutto Hokkaido,” a Hokkaido tourism and transportation information site |
| Relationship with the Company | A campaign operated by our Hokkaido tourism and transportation information site |
| Launch date | Scheduled to begin on 18 August 2026 (opening of name submissions) |
| Applicable area | Hokkaido tourism, transportation information, tourism MaaS, promotion of travel across the region |
| Usage history | More than 50 digital tickets sold |
| Source | Ministry of Land, Infrastructure, Transport and Tourism, “Co-Creation Model Demonstration Operations Project”; Ministry of Land, Infrastructure, Transport and Tourism, “Tourism MaaS Promotion Project” |
Items this document does not state (12)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The campaign is intended to give the characters names that will help people feel familiar with them as new companions conveying the appeal of Hokkaido. The site explains that it also aims to promote travel across the wider Hokkaido region and revitalize local economies.