Improving Customer Attraction through Specialist Magazines, Social Media, and Store Displays
First written in FY2016. 7 of 12 entries say "Advanced", first in FY2019-Q1. Latest entry: FY2025.
8 other companies' latest entry also says "Advanced".
- FY2025AdvancedAnnual report
「Advertising expenses increased by ¥45.260 million to maintain and strengthen future customer traffic」
The company increased advertising expenses by ¥45.260 million year on year to maintain and strengthen future customer traffic and continued investing in customer acquisition initiatives. - FY2025-H1Added a policy to maximize advertising cost-effectiveness through greater efficiencyAnnual report
「Meanwhile, selling, general and administrative expenses increased due to higher advertising unit costs, which reduced earnings. Going forward, the company will work to improve profitability by increasing the efficiency of its advertising and maximizing cost-effectiveness.」
The company disclosed that higher advertising unit costs increased selling, general and administrative expenses and specified greater advertising efficiency and maximization of cost-effectiveness as its response going forward. - FY2024AdvancedAnnual report
「Advertising expenses increased by ¥79.325 million, rent by ¥56.322 million, and equipment and consumables by ¥48.542 million to strengthen future customer traffic」
The company increased advertising expenses aimed at strengthening future customer traffic by ¥79.325 million year on year and continued investing in advertising and store-related initiatives. - FY2023AdvancedAnnual report
「Selling, general and administrative expenses for the consolidated fiscal year were ¥7,754.428 million. This was mainly attributable to personnel expenses associated with conducting a record number of ceremonies, advertising expenses to strengthen future customer traffic, equipment and consumables, and repairs and maintenance.」
The company recorded ¥7,754.428 million in selling, general and administrative expenses, including advertising expenses aimed at strengthening future customer traffic, and continues to invest in customer acquisition. - FY2022AdvancedAnnual report
「Selling, general and administrative expenses for the fiscal year were ¥6,790.515 million, up 17.4% from the previous fiscal year, an increase of ¥1,004.718 million. This was mainly due to increases of ¥581.067 million in personnel expenses resulting from conducting a record number of ceremonies, ¥158.894 million in advertising expenses to strengthen future customer traffic in anticipation of a recovery in market conditions, ¥115.194 million in equipment and consumables, and ¥39.806 million in repairs and maintenance.」
The company has made specific investments, including increased advertising expenses in anticipation of a market recovery, to improve its ability to attract customers. - FY2020RestatedAnnual report
「The company aims to further increase customer traffic and its conversion rate through advertising strategies that respond quickly to changing trends and appropriate investment in store displays,」
The company continues to pursue initiatives to increase customer traffic and its conversion rate through investment in advertising strategies and store displays. - FY2019AdvancedAnnual report
「Increased advertising expenses, including the website renewal and higher advertising placements in Zexy, up ¥61.658 million year on year」
The company strengthened its advertising initiatives, including renewing its website and increasing its advertising placements in Zexy, resulting in a ¥61.658 million year-on-year increase in advertising expenses. - FY2019-Q3RestatedAnnual report
「Increased advertising expenses, including the website renewal and higher advertising placements in Zexy, up ¥60.834 million year on year」
The company continues to strengthen its advertising initiatives, including renewing its website and increasing its advertising placements in Zexy. - FY2019-Q2AdvancedAnnual report
「Strengthening advertising expenses, including website renewal and increased advertising placements in Zexy, up ¥72.556 million year on year」
The company strengthened its advertising initiatives, including renewing its website and increasing its advertising placements in Zexy, resulting in a ¥72.556 million year-on-year increase in advertising expenses. - FY2019-Q1AdvancedAnnual report
「Strengthening advertising expenses, including website renewal and increased advertising placements in Zexy, up ¥41.192 million year on year」
The company strengthened advertising initiatives, including website renewal and increased advertising placements in Zexy, resulting in a ¥41.192 million year-on-year increase in advertising expenses. - FY2017RestatedAnnual report
「The company has pursued effective presentation in specialist magazines, made effective use of social media and strengthened advertising to improve customer acquisition, while also renovating store interior coordination and displays.」
The company continues to describe the combined use of specialist magazines, social media and improvements to interiors and displays as measures to improve customer acquisition and the sales environment. - FY2016First statedAnnual report
「As a result of pursuing effective presentation in specialist magazines, making effective use of social media and strengthening advertising to improve customer acquisition, as well as renovating store interior coordination and displays, the company achieved not only quantitative results such as visitor numbers and conversion rates, but also qualitative benefits, including higher staff morale and a clearer, more favorable selling environment.」
The company describes the combination of specialist magazines, social media and improvements to interiors and displays as measures to improve customer acquisition, conversion and the sales environment for staff.