Diversifying Customer Acquisition Channels and Rebuilding the Sales Structure
First written in FY2019. 2 of 6 entries say "Restated". Latest entry: 2026-10-08.
The whole theme swung hardest in 2024: 1 of 7 companies on the "Worse" side.
5 other companies' latest entry also says "Advanced".
- FY2025AdvancedAnnual report
「This was mainly due to the year-round operation of Olive Aria and higher conversion rates at existing stores, which increased the number of weddings held by the standalone Company by 214, from 3,025 in the previous fiscal year to 3,239 in the consolidated fiscal year.」
The improvement in the new-contract conversion rate at existing stores is cited as a factor behind the 214-couple increase in weddings held. - FY2022RestatedAnnual report
「Through advertising strategies that respond quickly to changing trends and appropriate investment in store displays and other initiatives, we will seek to further increase customer acquisition and conversion rates. In addition to new store openings, we will enhance corporate value by improving the earnings power of existing stores as a growth engine.」
The Company continues to state its policy of increasing customer acquisition, conversion rates and the earnings power of existing stores through investment in advertising strategies and store displays. - FY2020RestatedAnnual report
「The company aims to further increase customer traffic and its conversion rate through advertising strategies that respond quickly to changing trends and appropriate investment in store displays,」
The Company continues to pursue higher customer acquisition and conversion rates through investment in advertising and store displays as growth initiatives. - FY2019First statedAnnual report
「In customer acquisition, in addition to strengthening our ability to attract customers while controlling the costs associated with diversifying customer-acquisition channels, we will rebuild the sales organisation, including personnel allocation, strengthen sales capabilities accordingly, and focus on increasing the number of weddings held.」
The Company is stating for the first time measures to increase customer acquisition, sales capabilities and the number of weddings held by diversifying customer-acquisition channels, managing costs, and rebuilding the sales organisation, including personnel allocation.