Shift from Face-to-Face Sales to Digital Sales and Overhaul of Personnel Systems
First written in FY2021. 1 of 3 entries say "Advanced", first in FY2022. Latest entry: FY2025.
Gendai Agency moved to the "Worse" side of this theme in 2025.
The whole theme swung hardest in 2025: 1 of 6 companies on the "Worse" side.
0 other companies' latest entry also says "Reframed".
- FY2025ReframedAnnual report
「Since the COVID-19 pandemic, we had introduced a personnel system focused on performance-based compensation. However, in response to the recent rise in prices and demands for wage increases, the limitations of performance-based compensation in adequately addressing wage increases for all employees became apparent. Accordingly, with the aim of becoming a company where employees can work with peace of mind, we transitioned to a personnel system that emphasizes medium- to long-term career development.」
The company states that it transitioned from its previous system focused on performance-based compensation to a personnel system emphasizing responses to higher prices and wage increases, as well as medium- to long-term career development. - FY2022AdvancedAnnual report
「From the current fiscal year, our Group introduced a personnel system focused on performance-based compensation and transitioned to a system designed to enhance employee motivation and productivity. We also established examination programs, including the Web Advertising Certification Examination, to develop personnel active in the digital advertising field. In addition, to transform the present from a future-oriented perspective and foster an environment conducive to innovation, we proactively appointed next-generation talent to management positions.」
The overhaul of the personnel system was made concrete through the introduction of a performance-based compensation system, the establishment of examination programs such as the Web Advertising Certification Examination, and the appointment of next-generation talent to management positions. - FY2021First statedAnnual report
「In addition, we have been transitioning from the face-to-face sales model that we had traditionally emphasized to a new sales model using digital tools. While continuing to promote work styles suited to the times with a flexible mindset, we will also work to overhaul our personnel system to enhance employee motivation and productivity.」
In addition to telework, the company has identified as new challenges the transition from face-to-face sales to sales using digital tools and the overhaul of its personnel system to enhance employee motivation and productivity.