Declining profitability due to tighter regulation of internet advertising
First written in FY2024. 1 of 3 entries say "Reframed", first in FY2025. Latest entry: FY2026-H1.
The whole theme swung hardest in 2026: 5 of 7 companies on the "Worse" side.
0 other companies' latest entry also says "Mitigated".
- FY2026-H1MitigatedAnnual report
「As a result, risks affecting the Group’s performance, such as sudden voluntary advertising restrictions, have been reduced.」
Regarding the risk of usage restrictions resulting from tighter self-regulation by advertising media, it states that the third edition of the Advertising Guidelines clarified the scope of permitted activities and reduced the risk of sudden advertising self-regulation and other such measures. - FY2025ReframedAnnual report
「For each advertising medium currently used, content placement standards and criteria for determining restricted industries may be revised as self-regulation is strengthened. As a result, some of the advertising services provided by the Group are expected to face usage restrictions.」
It identifies as specific risks changes to content placement standards and restrictions on the use of advertising services resulting from tighter self-regulation by individual advertising media, in addition to existing cookie and personal data protection regulations. - FY2024First statedAnnual report
「Meanwhile, the Internet advertising industry as a whole is in a transitional phase, reviewing conventional advertising delivery methods in response to tighter domestic and overseas regulations on personal data protection, including cookie restrictions and the amended Act on the Protection of Personal Information. Depending on the nature of future regulatory tightening, this could affect the Group's performance.」
It identifies as a new risk the review of advertising delivery methods resulting from cookie restrictions, the amended Act on the Protection of Personal Information and other regulations, as well as the potential impact on performance of tighter regulations in the future.