Building the Karaoke no Tetsujin brand and securing its fan base
First written in FY2016. 1 of 3 entries say "Restated". Latest entry: FY2019-Q2.
No other company in this theme has enough history to compare yet.
- FY2019-Q2ReframedAnnual report
「During the six months ended the second quarter, the Company rebranded “Karaoke no Tetsujin” and fully renewed its proprietary song-selection remote control, “KaraTetsu Navi,” among other initiatives, while working to strengthen the brand.」
The policy of building the “Karaoke no Tetsujin” brand has been repositioned as strengthening the brand through rebranding and a new brand concept. - FY2017RestatedAnnual report
「The Company will earnestly work to create venues and services that once again deliver satisfaction and excitement, with the aim of becoming a karaoke operator of choice.」
The Company continues to pursue the direction of building a “Karaoke no Tetsujin” brand that customers choose through proprietary services. - FY2016First statedAnnual report
「The Company aims to establish a firm position in its karaoke-room operations business by actively adopting original content and music tailored to customer needs and focusing on building the “Karaoke no Tetsujin” brand by cultivating a loyal customer base unique to the brand.」
The Company regards cultivating a loyal customer base and building its brand through the adoption of proprietary content and music as a medium- to long-term strategy.