Transition from a wait-and-see sales approach to proactive, reservation-focused operations
First written in FY2017-Q1. 2 of 4 entries say "Restated". Latest entry: FY2017.
No other company in this theme has enough history to compare yet.
- FY2017DroppedAnnual report
「The Group will work to achieve a reliable recovery in business performance by restoring the earnings power of its core karaoke-room operations business.」
The expression used previously, "a shift from passive sales to an active, reservation-led operating model," cannot be confirmed in the management policy in this filing, with the focus having shifted to restoring store earnings power and returning to the Company's roots. - FY2017-Q3RestatedAnnual report
「It has become important to shift from the conventional so-called passive sales approach of accepting customers arriving after a first round of drinks or a party to an active operating model in which the Company's strengths and distinctive features are clearly promoted and sales can be built around reservations. The Group is advancing sales promotion activities based on thorough research into customer characteristics.」
The Group continues to advocate a shift from passive sales to an active operating model centered on promoting its strengths, securing reservations and researching customer characteristics. - FY2017-Q2RestatedAnnual report
「It has become important to shift from the conventional so-called passive sales approach of accepting customers arriving after a first round of drinks or a party to an active operating model in which the Company's strengths and distinctive features are clearly promoted and sales can be built around reservations. The Group is advancing sales promotion activities based on thorough research into customer characteristics.」
The Group continues to advocate a shift from passive sales to an active operating model centered on promoting its strengths, securing reservations and researching customer characteristics. - FY2017-Q1First statedAnnual report
「It has become important to shift from the conventional so-called passive sales approach of accepting customers arriving after a first round of drinks or a party to an active operating model in which the Company's strengths and distinctive features are clearly promoted and sales can be built around reservations. The Group is advancing sales promotion activities based on thorough research into customer characteristics.」
This is the first explicit statement of a shift from the conventional passive model of accepting customers after a first round of drinks or a party to an active sales model centered on promoting the Company's strengths and securing reservations.