Planet (2391) · InitiativeRestated
Research on people-flow and store visitor-count data using GPS location data
First written in FY2021. 1 of 2 entries say "Restated". Latest entry: FY2023.
2entries
3years
0from disclosures
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Same theme, other companies
Research into the use of GPS population flow and in-store dwell data for distribution marketingA theme 1 companies write about · 0 as a headwind · 1 as a tailwind
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Full recordFilings, disclosures and news, newest first
- FY2023RestatedAnnual report
「The Company is conducting research into using GPS-based foot-traffic data, whose commercial use is advancing, in the operations of the consumer products distribution industry.」
The Company continues to research the use of GPS-based foot-traffic data in consumer products distribution operations and manufacturers' promotions. - FY2021First statedAnnual report
「We began research to assess the potential use in the operations of the consumer products distribution industry of GPS location information that mobile carriers have begun providing. Calculations based on public data from each mobile carrier enabled us to quantify hourly foot traffic in an area and the number of visitors staying at stores. We will formulate and test hypotheses regarding its business use.」
The Company has begun research to quantify foot traffic and the number of visitors staying at stores using GPS location information and public data from mobile carriers, and to test hypotheses regarding its use in consumer products distribution operations.