Supporting Cosmetics Sales Through Advertising Measures
First written in FY2024-Q2. . Latest entry: FY2026.
The whole theme swung hardest in 2022: 2 of 17 companies on the "Worse" side.
2 other companies' latest entry also says "Other".
- FY2026Decline in Mail-Order Sales Following Business ClosureAnnual report
「In the current consolidated fiscal year, sales in the mail-order division amounted to ¥104 million, down 19.6% from the previous fiscal year.」
Cosmetics mail-order sales declined due to the impact of the end of business activities, falling 19.6% year on year to ¥104 million. - FY2026-H1Increase in mail-order sales from end-of-line discountsAnnual report
「In the current interim consolidated accounting period, sales in the mail-order division amounted to ¥101 million, up 46.2% year on year, reflecting an increase in sales resulting from end-of-line discounting initiatives.」
Cosmetics mail-order sales increased 46.2% year on year due to end-of-line discounting initiatives. Sales turned higher after the previous downward trend, but the sales resulted from the winding down of business activities. - FY2025-H1Slight increase in mail-order salesAnnual report
「In the cosmetics business, sales in the mail-order division amounted to ¥69 million, up 3.6% year on year.」
The cosmetics mail-order division grew 3.6% year on year in the current interim consolidated accounting period, reversing the downward trend seen through the previous fiscal year. The disclosure does not indicate a causal relationship with advertising initiatives. - FY2024Continued decline in mail-order sales after advertising initiativesAnnual report
「In the cosmetics business, sales in the mail-order division amounted to ¥131 million, down 1.1% from the previous fiscal year, as the downward trend in sales continued despite continued efforts to boost sales through advertising initiatives and other measures.」
In cosmetics mail-order sales, efforts to boost sales through advertising initiatives continued, but full-year sales declined 1.1% year on year and the downward trend in sales continued. - FY2024-Q3Continued decline in mail-order sales despite advertising initiativesAnnual report
「In the cosmetics business, sales in the mail-order division amounted to ¥98 million, down 2.3% year on year, as the downward trend in sales continued despite efforts to boost sales through advertising initiatives and other measures.」
In cosmetics mail-order sales, advertising initiatives and other measures were implemented to boost sales, but the downward trend in sales continued. - FY2024-Q2First statedAnnual report
「In the cosmetics business, sales in the mail-order division amounted to ¥67 million, down 5.9% year on year, as the downward trend in sales continued despite efforts to boost sales through advertising initiatives and other measures.」
The disclosure first describes the implementation of advertising initiatives and other measures to boost sales in the cosmetics mail-order division, while noting that the downward trend in sales has continued, as a standalone channel-management development.