Soiken Holdings (2385) · InitiativeAdvanced
Improving Corporate Brand Recognition Through a New Corporate Slogan
First written in FY2020. 1 of 2 entries say "Advanced", first in FY2022-Q1. Latest entry: FY2022-Q1.
2entries
2years
0from disclosures
How it moved
Same theme, other companies
Corporate Brand Refresh and Embedding a New Customer ExperienceA theme 19 companies write about · 0 as a headwind · 19 as a tailwind
The whole theme swung hardest in 2026: 2 of 6 companies on the "Worse" side.
3 other companies' latest entry also says "Advanced".
Ridges = years it wrote progress, valleys = years it wrote worse. Most hopeful companies at the back. Drag to turn, scroll to zoom, right-drag to pan. On a phone, two fingers turn and pinch to zoom; one finger scrolls the page.
Showing 14 of the 19 companies compared. The sentences above are computed from all 19.Full recordFilings, disclosures and news, newest first
- FY2022-Q1AdvancedAnnual report
「In the cosmetics business, sales in the mail-order division were ¥37 million, up 3.9% year on year, partly due to the effect of rebranding the core product in May 2021.」
The filing states that the rebranding of the core product in May 2021 contributed to higher sales in the mail-order division, indicating that the effects of the branding initiative are reflected in performance. - FY2020First statedAnnual report
「In November 2019, the corporate slogan was renewed, and the company actively pursued advertising and promotional activities, including holding various events and promoting new products, to improve corporate brand awareness.」
The renewal of the corporate slogan in November 2019 and measures to improve brand awareness through events and new-product promotion are described as new initiatives.