Care Twentyone (2373) · InitiativeAdvanced
Brand realignment through renaming paid senior residences
First written in FY2018. 1 of 2 entries say "Advanced", first in FY2022. Latest entry: FY2022.
2entries
5years
0from disclosures
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Same theme, other companies
Reorganization of fee-based senior housing brands and rollout under new namesA theme 1 companies write about · 0 as a headwind · 1 as a tailwind
No other company in this theme has enough history to compare yet.
Full recordFilings, disclosures and news, newest first
- FY2022AdvancedAnnual report
「In April 2022, the company opened プレザングラン京都円町, a residential paid nursing home created by renovating a hospital in Kyoto, Kyoto Prefecture. In July 2022, it opened プレザンリュクス南青山, a high-class paid nursing home in Minato-ku, Tokyo.」
Following the brand reorganization planned in 2019, the company has opened facilities under the new names プレザングラン and プレザンリュクス. - FY2018First statedAnnual report
「In January 2019, we resolved to change the paid nursing-home brand from “Tanoshii Ie” to “Pleasant Maison” for the standard class and “Pleasant Grand” for the high class.」
First disclosed the plan to change the paid nursing-home brand to 2 new names in January 2019.