Strengthening Customer Acquisition Through a New Booking System and a Bridal Business Alliance
First written in FY2022. 3 of 6 entries say "Restated". Latest entry: FY2026-H1.
31 other companies' latest entry also says "Restated".
- FY2026-H1RestatedAnnual report
「In operating our eyelash salons, we worked to secure personnel, stabilise on-site operations and improve utilisation. We are also seeking to increase sales through promotional activities combining sales, email newsletters and telephone sales on our e-commerce site, as well as stronger customer acquisition through social-media promotions.」
The policy of expanding the customer base and sales through more stable salon operations, improved utilisation, social-media customer acquisition and multifaceted e-commerce promotions has been reaffirmed. - FY2025AdvancedAnnual report
「We introduced a new reservation management system and worked to improve user convenience and reduce expenses. As a result, the business is now expected to turn profitable.」
The previous policy of rebuilding the reservation system has progressed to the implementation of a new reservation management system, with the aim of improving convenience and reducing expenses. - FY2024-Q3RestatedAnnual report
「In terms of pricing, we aim to improve repeat rates among existing and new customers by continuing our discount strategy for cosmetics and offering discounted products each season.」
Measures to improve repeat rates among existing and new customers through the discount strategy and seasonal discounted products are reiterated. - FY2023RestatedAnnual report
「In the salon division of the eyelash-care business, we aim to increase customer acquisition, visitor numbers and repeat rates by rebuilding the reservation system, which is highly requested by users, to improve salon convenience.」
Measures to improve convenience, customer acquisition, visitor numbers and repeat rates through the redevelopment of the reservation system are reiterated. - FY2023-Q3AdvancedAnnual report
「At our salons, we introduced local search optimisation measures, aimed at achieving higher rankings in map searches, at all 3 locations to attract more new customers. In terms of pricing, we will continue our discount strategy and seek to stimulate purchasing intent by offering discounted products each season, thereby increasing sales, acquiring new customers and improving repeat rates.」
As measures to strengthen customer acquisition, local search optimisation was introduced at all 3 salons, and measures to acquire new customers and improve repeat rates through seasonal discounted products are continuing. - FY2022First statedAnnual report
「We will overhaul the reservation system to improve convenience and increase customer acquisition, visitor numbers and repeat rates. We will also enter into business alliances with bridal-related operators and begin reciprocal customer referrals.」
As a response to user requests, measures to overhaul the reservation system and begin reciprocal customer referrals with bridal-related operators are presented separately for the first time.