Declining Customer Acquisition Due to Search Engine Algorithm Changes
First written in FY2018. 1 of 2 entries say "Restated". Latest entry: FY2019.
The whole theme swung hardest in 2025: 10 of 27 companies on the "Worse" side.
31 other companies' latest entry also says "Restated".
- FY2019RestatedAnnual report
「We primarily attract users to our website through word of mouth and referrals from “らくらく連絡網,” but we also focus on attracting users through search engines such as “Google” and will continue implementing SEO (search engine optimization) to further increase traffic from search engines. However, if SEO to date ceases to function effectively because of changes in the logic used by search engines to display search results or for some other reason, traffic to our website may be affected, potentially affecting our business and performance.」
While continuing SEO as a measure to increase website traffic, the document reiterates the risk of lower traffic due to changes in search-engine logic. - FY2018First statedAnnual report
「However, if SEO to date ceases to function effectively because of changes in the logic used by search engines to display search results or for some other reason, traffic to our website may be affected, potentially affecting our business and performance.」
The document describes the risk of lower website traffic due to changes in the display logic of search engines such as Google and reduced SEO effectiveness.