Failure to keep pace with rapid technological innovation
First written in FY2018. 3 of 5 entries say "Restated". Latest entry: FY2026.
eole moved to the "Worse" side of this theme in 2026, the same year as the typical company in this theme.
The whole theme swung hardest in 2026: 34 of 95 companies on the "Worse" side.
19 other companies' latest entry also says "Worsened".
- FY2026WorsenedAnnual report
「In generative AI-related fields in particular, technological innovation is progressing extremely rapidly, with new foundation models and services continuing to be introduced to the market over short periods. AI developers may also add functions, change specifications and revise pricing structures, requiring us to respond to technology on an ongoing basis.」
In addition to changes in conventional ad technology and delivery algorithms, the document added the rapidly changing foundation models, specifications and pricing structures of generative AI as response risks. - FY2022RestatedAnnual report
「In the ad technology field, advertising delivery systems are expected to undergo development, improvement and functional enhancement, while new techniques for ad technology advertising are expected to be developed and delivery algorithms are expected to change. Similarly, in platform development, improvements in the accuracy of matching and mapping and greater automation are expected to progress.」
The document describes improvements in the accuracy of and increased automation for platform matching and mapping, in addition to changes in advertising delivery systems and algorithms, as technological changes. - FY2020RestatedAnnual report
「In the ad technology field, advertising delivery systems are expected to undergo development, improvement and functional enhancement, while new techniques for ad technology advertising are expected to be developed and delivery algorithms are expected to change. To respond flexibly to this rapidly changing environment, we will closely monitor industry trends, actively research and accumulate knowledge and expertise in advanced technologies, and recruit and train highly capable engineers with advanced skills.」
The document reiterates changes in ad technology advertising delivery systems and algorithms, as well as the response policy of conducting research and recruiting and training engineers. - FY2019RestatedAnnual report
「To respond flexibly to the rapidly changing environment, we will closely monitor industry trends, actively research and accumulate knowledge and expertise in advanced technologies, and recruit and train highly capable engineers with advanced skills. However, if we encounter difficulties in responding to technological innovation for any reason, our technological superiority and service competitiveness may decline, potentially affecting our business and performance.」
The document reiterates the risk of failing to respond to technological innovation, including changes in ad technology and delivery algorithms, as well as the response policy of conducting research and recruiting and training engineers. - FY2018First statedAnnual report
「The Internet-related markets in which we operate are characterized by extremely rapid cycles of technological innovation and changes in customer needs. Technological innovation in new smart devices and other Internet terminals is also progressing continuously.」
The document states that rapid technological innovation and changes in customer needs could, if not properly addressed, reduce technological superiority and service competitiveness.