Establishing a Position as a Database Marketing Company
First written in FY2018. 3 of 5 entries say "Restated". Latest entry: FY2026.
No other company in this theme has enough history to compare yet.
- FY2026ReframedAnnual report
「With data management capabilities as our core competitive strength, we are expanding our business into AI, digital infrastructure and crypto-asset finance, building on our internet media business.」
The previous goal of establishing a position as a database marketing company was reframed as expanding into AI, digital infrastructure and crypto-asset finance, centered on data management capabilities. - FY2022RestatedAnnual report
「To realize our management philosophy, we will provide services that are most strongly supported by organizations by supporting their activities, and by combining the data obtained through these services with new technologies, we aim to become the company that owns and makes the best use of databases in an era when data itself becomes a medium.」
The company reiterated its policy of combining data with technology and becoming the company that owns and utilizes the most databases. - FY2020RestatedAnnual report
「By appropriately analyzing the big data we hold, including member information for Rakuraku Renrakumō and data on members’ behavioral attributes in their organizational activities, and supporting customers’ marketing activities using the optimal methods, we will establish a position as a database marketing company. We will also promote alliances and partnerships with data suppliers and expand our data holdings.」
The company reiterated its policy of establishing a position as a database marketing company through big-data analysis and expanding its data holdings through cooperation with data suppliers. - FY2019RestatedAnnual report
「By appropriately analyzing the big data we hold, including the member information of Rakuraku Renrakumō and data on members’ behavioral attributes in their organizational activities, and supporting customers’ marketing activities using the optimal methods, we will establish a position as a database marketing company.」
The company reiterated its policy of establishing a position as a database marketing company through analysis of big data and organizational activity data. - FY2018First statedAnnual report
「To realize our management philosophy, we will provide services that are most strongly supported by organizations by supporting their activities, and by combining these services with new technologies, we aim to become the company that owns and makes the best use of databases in an era when data itself becomes a medium.」
The company first explicitly stated its policy of combining services for organizations with technology and becoming a company that owns and utilizes databases.