Area operations and membership growth under a regional director and block manager structure
First written in FY2017. 2 of 5 entries say "Advanced", first in FY2025. Latest entry: FY2026.
No other company in this theme has enough history to compare yet.
- FY2026AdvancedAnnual report
「We regard expanding special membership as a core management priority and will continue to actively implement measures such as membership promotion campaigns and digital communications, aiming to increase visit frequency and create customer touchpoints.」
As a means of increasing membership, the document specifies digital communications in addition to membership promotion campaigns, giving concrete form to measures aimed at increasing visit frequency and creating customer touchpoints. - FY2025AdvancedAnnual report
「Going forward, we will continue to promote new memberships through campaigns and other initiatives and implement marketing measures using social media and other channels, working to increase membership, visit frequency and profitability.」
As a means of increasing membership, the document explicitly identifies marketing measures using social media and other channels in addition to conventional campaigns, with the goal of increasing membership and visit frequency. - FY2020ReframedAnnual report
「① Pursuing steady growth under a new vision To revitalize the industry and stimulate demand, we will work to expand our areas and deepen our presence in existing areas by promoting region-specific strategies and thoroughly implementing measures to increase membership, thereby steadily improving our competitiveness and profitability.」
The measures have been restructured from explicitly describing an organizational design based on regional directors and block managers to improving competitiveness and profitability through region-specific strategies, membership growth, area expansion and deeper penetration of existing areas. - FY2018DroppedAnnual reportThe filing does not confirm the regional management structure based on regional directors and block managers or the explicit assignment of performance responsibility.
- FY2017First statedAnnual report
「As a measure to address the decline in the number of items brought in for cleaning, which has been a trend across the industry, we will establish a regional director and block manager structure to increase membership and clarify responsibility for regional management and performance.」
In response to the decline in the number of items brought in, a new initiative has been presented to establish a regional director and block manager structure and clarify autonomy and performance responsibility in each area.