Decline in Brand Value and Credibility from Social Media Reputational Damage
First written in FY2020. 1 of 2 entries say "Mitigated", first in FY2023. Latest entry: FY2023.
The whole theme swung hardest in 2023: 4 of 27 companies on the "Worse" side.
5 other companies' latest entry also says "Mitigated".
- FY2023MitigatedAnnual report
「The Group monitors social media and other channels in Japan and overseas to detect risks at an early stage. If a reputational risk event adversely affecting its business or brands occurs, it responds promptly and works to maintain its reputation and credibility by, where necessary, disclosing information and the company's position.」
The company specifies measures addressing reputational risks from misinformation and inappropriate posts on social media, including monitoring, early detection and public disclosure. - FY2020First statedAnnual report
「However, information disseminated through social media can spread rapidly and is extremely difficult to control. If critical assessments of the Group's business activities or brands, or incorrect information about employees' conduct or statements, were to spread, the resulting decline in brand value and credibility could affect the Group's business performance.」
The company separately identifies the rapid spread of social media information and declines in brand value and credibility caused by critical assessments or misinformation concerning the company and its employees as new risks.