Differentiation through building independently developed products into high-value-added brands
First written in FY2017. 6 of 11 entries say "Advanced", first in FY2022. Latest entry: FY2026.
The whole theme swung hardest in 2023: 1 of 8 companies on the "Worse" side.
14 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「The company will work to raise awareness among women and younger consumers by pursuing regional and new flavors and planning collaborative products with characters and well-known restaurants. It will also seek to expand sales channels further by strengthening sales of frozen foods, including Kotetchahan.」
The company specified regional and new flavors, collaborations with characters and well-known restaurants, and frozen-food sales channels as means of differentiating its products. - 2026-04-30AdvancedGeneral Meetings of Shareholders
「We will continue to actively develop and promote products made from variety meats and domestic beef, areas in which we have a competitive advantage.」
The Group stated its policy of continuing and strengthening product development and promotion using variety meats and domestic beef as raw materials. - FY2025AdvancedAnnual report
「The company continued to expand product development into fresh meat, daily-delivery and frozen foods, private-label products for convenience stores and drugstores, and commercial products for the prepared-food and food-service markets, while continuing to develop value-added products and expand market share.」
The company continued to expand product development into fresh meat, daily-delivery and frozen foods, private-label products for convenience stores and drugstores, and commercial products for the prepared-food and food-service markets, while continuing to develop value-added products and expand market share. - FY2024-Q3AdvancedAnnual report
「For processed products, the company is working to develop chilled products as new offerings and low-temperature-cooked products using new manufacturing methods.」
The company added chilled products and low-temperature-cooked products using new manufacturing methods as specific development areas for enhancing the value of its proprietary products and developing new products. - FY2023AdvancedAnnual report
「The company will continue R&D activities that contribute to society, including improving the quality of and developing new products for its core Kotetchan series, developing new products for various retail sections, including fresh meat, daily-delivery and frozen foods, developing private-label products for convenience stores and drugstores, and developing commercial products for the prepared-food and food-service markets, while seeking to expand market share and developing high-value-added products through effective use of meat resources.」
The company outlined a policy of expanding product development into fresh meat, daily-delivery and frozen foods, private-label products for convenience stores and drugstores, and commercial products for the prepared-food and food-service markets, while advancing development of value-added products. - FY2022AdvancedAnnual report
「The company will continue R&D activities that contribute to society, including improving and developing new products for its core Kotetchan series, developing new products for various retail sections in response to demand for retail products, including easy-to-cook and at-home restaurant-style meals, developing products for convenience stores, drugstores and frozen-food sections, and developing commercial products for the prepared-food and food-service markets, while seeking to expand market share and developing high-value-added products through effective use of meat resources.」
The company outlined a policy of expanding product development into easy-to-cook and at-home restaurant-style meals, convenience stores, drugstores, frozen-food sections, and commercial products for the prepared-food and food-service markets, while continuing to develop value-added products. - FY2021RestatedAnnual report
「The company will pursue R&D activities that contribute to society, including developing high-value-added products through effective use of meat resources.」
The company continued its direction of pursuing differentiation and enhancing value through effective use of meat resources and development of high-value-added products. - FY2020RestatedAnnual report
「The company worked to develop the foundations and promote sales of the Yume no Daichi and Aurora Beef brands.」
The company continued its direction of pursuing differentiation and earnings growth by strengthening the foundations of its proprietary brands and promoting sales. - FY2019RestatedAnnual report
「The company aims to expand earnings by differentiating its proprietary products and increasing brand value, and will also work to develop sales, production and manufacturing sites to implement its future growth strategy.」
The company continued its policy of expanding earnings through differentiation of its proprietary products, enhancement of brand value, and development of sales, production and manufacturing sites. - FY2018RestatedAnnual report
「The company aims to expand earnings by differentiating its proprietary products and increasing brand value, and will also work to develop sales, production and manufacturing sites to implement its future growth strategy.」
The company continued its policy of expanding earnings through differentiation of its proprietary products and enhancement of brand value. - FY2017First statedAnnual report
「For products developed independently by the company, it will enhance differentiation and market appeal by developing them into brands with high product value.」
The company specified a method of developing independently sourced meat and other products into premium brands to enhance differentiation and market appeal.