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S Foods (2292) · InitiativeAdvanced

Sales promotion for processed foods centered on "こてっちゃん"

First written in FY2017-Q1. 14 of 25 entries say "Advanced", first in FY2017. Latest entry: FY2026.

25entries
11years
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ProgressHeldSoftenedWorseAdvancedFY2024-Q1 – FY20262016: 120162017: 420172018: 420182019: 420192020: 220202021: 220212022: 320222023: 220232024: 120242025: 120252026: 12026
Same theme, other companies
Expansion of Core Products and Brand PortfolioA theme 9 companies write about · 0 as a headwind · 9 as a tailwind

5 other companies' latest entry also says "Advanced".

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Full recordFilings, disclosures and news, newest first
  1. FY2026AdvancedAnnual report

    「We developed products for retail sale, including the newly launched 「こてっちゃん牛もつ鍋ジャンボパック」, 「極み亭 炙り牛もつ鍋」 and 「国産牛もつ鍋セット」, and strengthened sales.」

    Developed new products for retail sale, including products related to 「こてっちゃん」, and strengthened sales.
  2. FY2025AdvancedAnnual report

    「For products sold at retail, we developed products for the daily-delivery section, including the newly launched 「韓流食堂スンドゥブチゲシリーズ」, and strengthened sales.」

    In addition to existing 「こてっちゃん」-related products and convenient cooking products, developed products for the daily-delivery section, such as the 「韓流食堂スンドゥブチゲシリーズ」, and strengthened sales.
  3. FY2024AdvancedAnnual report

    「During the current fiscal year, we developed and renewed products for retail sale, including products under the newly launched 「こてっちゃん Family」 brand, strengthening the brand.」

    Following the launch of こてっちゃん Family, developed and renewed products under the brand and advanced efforts to strengthen it.
  4. FY2024-Q1AdvancedAnnual report

    「In the Products Business, we worked to promote the newly launched 「こてっちゃん Family」 brand and expand sales of its products.」

    For the 「こてっちゃん Family」 brand, progressed to the stage of promoting the brand and expanding product sales following its launch.
  5. FY2023RestatedAnnual report

    「To commemorate the 40th anniversary of the launch of 「こてっちゃん」, we conducted the 「ありがとうキャンペーン」 and sought to promote the original brand.」

    Continued promoting the brand through the 「ありがとうキャンペーン」 marking the 40th anniversary of 「こてっちゃん」 since launch.
  6. FY2023-Q2RestatedAnnual report

    「In the Products Business, we conducted the 「ありがとうキャンペーン」 to commemorate the 40th anniversary of the launch of 「こてっちゃん」 and sought to promote the original brand.」

    Continued promoting the brand through the 「ありがとうキャンペーン」 marking the 40th anniversary of 「こてっちゃん」 since launch.
  7. FY2023-Q1AdvancedAnnual report

    「In the Products Business, we conducted the 「ありがとうキャンペーン」 to commemorate the 40th anniversary of the launch of 「こてっちゃん」 and sought to promote the original brand.」

    Conducted the 「ありがとうキャンペーン」 on the occasion of the 40th anniversary of 「こてっちゃん」 since launch, giving concrete form to efforts to promote the brand.
  8. FY2022AdvancedAnnual report

    「As 「こてっちゃん」 reaches its 40th anniversary since launch this year, we will work to promote sales in order to further enhance the brand's value.」

    Set out specific initiatives to enhance brand value and promote sales on the occasion of the 40th anniversary of 「こてっちゃん」 since launch.
  9. FY2022-Q1RestatedAnnual report

    「In the Products Business, we developed and expanded sales of products for home use under the concept of “eating out at home” to meet new demand arising from changes in lifestyles due to the COVID-19 pandemic.」

    Continued developing and expanding sales of processed foods for home use in response to changes in lifestyles.
  10. FY2021AdvancedAnnual report

    「As autumn and winter products, we renewed the 「こてっちゃん牛もつ鍋」 series, a core autumn and winter product, and the 「極亭牛もつ鍋」 series, which allows consumers to enjoy the taste of a specialty restaurant at home, strengthening the brands. For the 「おかず楽菜」 series of meat-containing cooking sauces, launched in March of the 55th fiscal year, we developed and launched an autumn and winter lineup to meet demand for convenient cooking products amid the COVID-19 pandemic.」

    Progressed through the renewal of the 「こてっちゃん牛もつ鍋」 and 「極亭牛もつ鍋」 series and the development and launch of the 「おかず楽菜」 series lineup.
  11. FY2020AdvancedAnnual report

    「In the Products Business, we enhanced product appeal through the renewal of standard products such as 「こてっちゃん」 and 「こてっちゃん牛もつ鍋」 and the launch of new seasonal products, while investing in equipment at manufacturing facilities to establish a structure capable of meeting future demand growth and requirements for advanced processing technology.」

    Implemented the renewal of standard products, the launch of new seasonal products and capital investment in manufacturing facilities, advancing sales and production capabilities in the Products Business.
  12. FY2020-Q3RestatedAnnual report

    「For processed meat products, we worked to strengthen sales of autumn and winter products through a lineup including the standard 「こてっちゃん牛もつ鍋」 series, as well as the 「レンジでひと皿」 and 「下ごしらえ」 series.」

    Continued strengthening sales of autumn and winter products through the 「こてっちゃん牛もつ鍋」, 「レンジでひと皿」 and 「下ごしらえ」 series.
  13. FY2020-Q2AdvancedAnnual report

    「We worked to enhance its appeal by establishing the three-item lineup for 「こてっちゃん」: rich miso, savory spicy gochujang and garlic salt.」

    Clearly identified the stage of establishing the three-item 「こてっちゃん」 lineup and enhancing its appeal.
  14. FY2020-Q1RestatedAnnual report

    「In the Manufacturing Business, we worked to strengthen cooperation among group companies and continued efforts to promote sales of 「こてっちゃん」, our flagship brand.」

    Continued strengthening cooperation among group companies and the sales promotion campaign for 「こてっちゃん」.
  15. FY2019RestatedAnnual report

    「In the Products Business, we renewed standard products such as 「こてっちゃん」 and 「こてっちゃん牛もつ鍋」 and worked to strengthen sales, while also expanding manufacturing facilities and developing a structure capable of meeting increasingly sophisticated customer requirements.」

    Continued strengthening the Products Business through the renewal of standard products, stronger sales and expanded manufacturing facilities.
  16. FY2019-Q3AdvancedAnnual report

    「For processed meat products, we worked to strengthen the autumn and winter lineup, including the standard 「こてっちゃん牛もつ鍋」 series, as well as the 「レンジで一皿」 and 「下ごしらえ」 series.」

    Added the 「レンジで一皿」 and 「下ごしらえ」 series to the lineup alongside 「こてっちゃん牛もつ鍋」, giving concrete form to efforts to strengthen processed foods for the autumn and winter seasons.
  17. FY2019-Q2AdvancedAnnual report

    「We pursued active sales promotion initiatives for processed foods, including various campaigns to strengthen sales of 「こてっちゃん」.」

    Sales promotion for 「こてっちゃん」 progressed to the stage of implementing various campaigns.
  18. FY2019-Q1RestatedAnnual report

    「In the Manufacturing Business, we continued efforts to promote sales of the core product 「こてっちゃん」 and strengthen cooperation among group companies.」

    Continued the sales promotion campaign for the core product 「こてっちゃん」.
  19. FY2018AdvancedAnnual report

    「In the Products Business, we strengthened the sales base for standard products such as 「こてっちゃん」 and 「こてっちゃん牛もつ鍋」, while working on the reorganization of the ham and sausage business centered on 株式会社フードリエ, as well as new product development and sales promotion under a cooperative framework among group companies.」

    In addition to strengthening the sales base for the 「こてっちゃん」 series, advanced new product development and sales promotion through group collaboration.
  20. FY2018-Q3RestatedAnnual report

    「For processed meat products, we worked to increase the market share of the 「こてっちゃん牛もつ鍋」 series, a standard item for the hot-pot season.」

    Continued promoting the 「こてっちゃん牛もつ鍋」 series as a standard product for the hot-pot season and implementing measures to increase its market share.
  21. FY2018-Q2RestatedAnnual report

    「In the processed meat and wholesale businesses, we aired television commercials for 「こてっちゃん」, our flagship brand, and conducted an active sales promotion campaign.」

    Continued promoting sales through television commercials and sales promotion campaigns centered on 「こてっちゃん」.
  22. FY2018-Q1AdvancedAnnual report

    「For 「こてっちゃん」, our flagship brand, we aired television commercials mainly in major cities to coincide with the start of the yakiniku season and promoted sales.」

    For 「こてっちゃん」 sales promotion, a specific initiative was implemented to air television commercials in major cities in line with the yakiniku season.
  23. FY2017AdvancedAnnual report

    「For the core product 「こてっちゃん」, we rebranded the product from appeals based on intended use, such as for yakiniku and stir-fried vegetables, to appeals based on flavor, including rich miso, savory soy sauce and garlic salt, and developed products for the relaunch and new product launches in spring this year.」

    Sales promotion for 「こてっちゃん」 progressed from appeals based on intended use to rebranding based on flavor, with development underway for the spring relaunch and new product launches.
  24. FY2017-Q3RestatedAnnual report

    「For processed meat products, we worked to increase the market share of the 「こてっちゃん牛もつ鍋」 series, a standard item for the hot-pot season.」

    The promotion of processed foods centered on 「こてっちゃん」 was restated specifically as increasing the market share of the 「こてっちゃん牛もつ鍋」 series.
  25. FY2017-Q1First statedAnnual report

    「Promote sales of processed foods centered on 「こてっちゃん」.」

    Listed as a sales promotion initiative for processed foods centered on the core product.
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Sales promotion for processed foods centered on "こてっちゃん" | S Foods Inc. (2292) | Komori