Announced details
B2B subscription businesses, IT services and SaaS, non-IT industries, pricing design, outsourced operations and operational support
92.2% of companies using seat-based pricing were concerned about sustainability, while 88.3% of all respondents expressed an intention to pursue outsourced operations and operational support. Among companies that had begun reviewing their pricing, 40.9% each said that acquiring new customers had become easier and that existing-customer retention had improved or cancellations had declined.
300 valid responses (survey sample)
OPRO Co.,Ltd. conducted the survey and commissioned Rakuten Insight, Inc. to carry it out.
Survey contractor. Other information, including its location, representative, business activities, capital and year of establishment, is not disclosed.
Free (report download)
The company does not address Contract Value / Impact on Business Performance.
OPRO Co.,Ltd. survey. The survey was commissioned to Rakuten Insight, Inc. Survey period: 24–27 April 2026
| Item | Details |
|---|---|
| Names of Products / Services Covered | Survey report, “The Two B2B Subscription Assumptions AI Is Breaking” |
| Counterparty | Rakuten Insight, Inc. |
| Counterparty overview | Survey contractor. Other information, including its location, representative, business activities, capital and year of establishment, is not disclosed. |
| Relationship with the Company | OPRO Co.,Ltd. conducted the survey and commissioned Rakuten Insight, Inc. to carry it out. |
| Offering price | Free (report download) |
| Launch date | 2 June 2026 (already published) |
| Applicable area | B2B subscription businesses, IT services and SaaS, non-IT industries, pricing design, outsourced operations and operational support |
| Quantitative Effects | 92.2% of companies using seat-based pricing were concerned about sustainability, while 88.3% of all respondents expressed an intention to pursue outsourced operations and operational support. Among companies that had begun reviewing their pricing, 40.9% each said that acquiring new customers had become easier and that existing-customer retention had improved or cancellations had declined. |
| Usage history | 300 valid responses (survey sample) |
| Source | OPRO Co.,Ltd. survey. The survey was commissioned to Rakuten Insight, Inc. Survey period: 24–27 April 2026 |
Items this document does not state (8)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The spread of generative AI is creating an environment in which the same results can be achieved with fewer people, raising concerns about the sustainability of seat-based pricing models premised on the number of users. In addition, AI is lowering the cost of carrying out business processes, prompting a shift from providing tools to taking responsibility for the work itself.