Komori
B-R 31 Ice Cream (2268) · InitiativeAdvanced

31cLub loyalty program “Ice Smile”

First written in FY2018. 1 of 2 entries say "Advanced", first in FY2019. Latest entry: FY2019.

2entries
2years
0from disclosures
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ProgressHeldSoftenedWorseFirst statedFY20182019: 120192020: 12020
Same theme, other companies
31cLub loyalty program “Ice Smile”A theme 1 companies write about · 0 as a headwind · 1 as a tailwind

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Full recordFilings, disclosures and news, newest first
  1. FY2019AdvancedAnnual report

    「販売費及び一般管理費は、31cLubの特典付与に新たな仕組みを導入したことで会員登録者数が大きく伸び」

    31cLubの特典付与に新たな仕組みを導入し、会員登録者数が大きく伸びたという実施結果を記載している。
  2. FY2018First statedAnnual report

    「① Launch of the 31cLub points program, “Ice Smile”」

    The company planned to introduce the “Ice Smile” points program on 31cLub after installing broadband at all stores, with the aim of increasing visit frequency.
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