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B-R 31 Ice Cream (2268) · InitiativeFirst stated

Promotional activities and profit growth without relying on discounting and volume-increase campaigns

First written in FY2019. . Latest entry: FY2019.

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Profit Expansion Through Promotions with Reduced Reliance on Discounts and Increased Product VolumesA theme 1 companies write about · 0 as a headwind · 1 as a tailwind

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  1. FY2019First statedAnnual report

    「Consider approaches other than discount and volume-increase campaigns, with a view to increasing both franchisee profit and head-office profit.」

    The company newly states that it will consider promotional methods other than discounts and volume increases, with a view to expanding both franchisee and head-office profit.
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Promotional activities and profit growth without relying on discounting and volume-increase campaigns | B-R 31 ICE CREAM CO.,LTD. (2268) | Komori