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Other Disclosures2222Kotobuki Spirits Co.,Ltd.Food

New brand "MILLI MILLI" opens at Isetan Shinjuku Store

Shukurei, a group company of Kotobuki Spirits Co.,Ltd., has launched “MILLI MILLI,” a new specialty mille-feuille brand, and opened a store at Isetan Shinjuku Store. The store is scheduled to begin operations on 20 May 2026.

Worth reading
61In focus
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Direction
Improvement
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Scale
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Wording
Definitive
How definitive the wording is.

Announced details

MILLI MILLIMille-feuillePuff pastry sandwichesTourne pastryMILLI MILLI Selection
Applicable field (uses covered by this announcement)

Confectionery and sweets; gifts

Launch dateScheduled to open on Wednesday, 20 May 2026 (the beginning of the text states that it has already opened)
What the company reported numerically
Quantitative Effects

The mille-feuille consists of 3 layers of pastry, each made from 648 layers, for a total of 1,944 layers

Relationship between the counterparty and the company
Kotobuki Spirits Co.,Ltd.2222
Relationship with the Company

A group company of Kotobuki Spirits Co.,Ltd.

Counterparty株式会社シュクレイ

Established on 15 December 2011. Head office: 1-2-7 Kita-Aoyama, Minato-ku, Tokyo. Operates confectionery brands. Representative Director and President: Sakamoto Ryoichi (阪本 良一).

Location (as indicated in this announcement)

Isetan Shinjuku Store, Main Building, Basement 1, 3-14-1 Shinjuku, Shinjuku-ku, Tokyo

Offering price

Mille-feuille, 6 pieces: ¥1,620 (including tax)

Mille-feuille, 9 pieces: ¥2,430 (including tax)

Mille-feuille, 12 pieces: ¥3,240 (including tax)

Mille-feuille, 24 pieces: ¥6,480 (including tax)

Puff pastry sandwiches, 5 pieces: ¥1,890 (including tax)

Tourne pastry, 6 pieces: ¥1,728 (including tax)

MILLI MILLI Selection, 6 pieces: ¥2,160 (including tax)

Same, 12 pieces: ¥3,780 (including tax)

Same, 16 pieces: ¥5,400 (including tax)

The company does not address Contract Value / Impact on Business Performance.

Announced details
ItemDetails
Names of Products / Services CoveredMILLI MILLI, Mille-feuille, Puff pastry sandwiches, Tourne pastry, MILLI MILLI Selection
Counterparty株式会社シュクレイ
Counterparty overviewEstablished on 15 December 2011. Head office: 1-2-7 Kita-Aoyama, Minato-ku, Tokyo. Operates confectionery brands. Representative Director and President: Sakamoto Ryoichi (阪本 良一).
Relationship with the CompanyA group company of Kotobuki Spirits Co.,Ltd.
Offering priceMille-feuille, 6 pieces: ¥1,620 (including tax), Mille-feuille, 9 pieces: ¥2,430 (including tax), Mille-feuille, 12 pieces: ¥3,240 (including tax), Mille-feuille, 24 pieces: ¥6,480 (including tax), Puff pastry sandwiches, 5 pieces: ¥1,890 (including tax), Tourne pastry, 6 pieces: ¥1,728 (including tax), MILLI MILLI Selection, 6 pieces: ¥2,160 (including tax), Same, 12 pieces: ¥3,780 (including tax), Same, 16 pieces: ¥5,400 (including tax)
Launch dateScheduled to open on Wednesday, 20 May 2026 (the beginning of the text states that it has already opened)
Applicable areaConfectionery and sweets; gifts
LocationIsetan Shinjuku Store, Main Building, Basement 1, 3-14-1 Shinjuku, Shinjuku-ku, Tokyo
Quantitative EffectsThe mille-feuille consists of 3 layers of pastry, each made from 648 layers, for a total of 1,944 layers
Items this document does not state (9)
Contract ValueContract DateAward/certification nameAwarding / certifying bodyRegistration number and expiry dateLocation scaleUsage historyImpact on Business PerformanceSource

These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.

The reasons the company gives

The company's own explanation, not something inferred from the numbers.

To combine the French traditional pastry mille-feuille with Japanese ingredients and aesthetics, offering new gifts that allow the giver to express their sense of style.

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New brand "MILLI MILLI" opens at Isetan Shinjuku Store | Kotobuki Spirits Co.,Ltd. (2222) timely disclosure | Komori