Expanding Customer Touchpoints Through a Company-Wide Sales Structure
First written in FY2021. 1 of 2 entries say "Advanced", first in FY2023. Latest entry: FY2023.
The whole theme swung hardest in 2024: 4 of 24 companies on the "Worse" side.
30 other companies' latest entry also says "Advanced".
- FY2023AdvancedAnnual report
「In addition to strengthening the dissemination of information inside and outside the Company through the Social Communication Office established last year, we will propose new Iwatsuka value-added products that only our Company can provide, accurately capturing a wide range of needs.」
The plan to expand customer touchpoints through a company-wide sales structure has been made more concrete through stronger information dissemination via the Social Communication Office. - FY2021First statedAnnual report
「・Building a company-wide sales structure that performs marketing functions Under an organizational change aimed at creating an integrated structure spanning manufacturing, sales, development and group companies, we will rebuild our business strategy, leverage synergies across the Iwatsuka Group to expand customer touchpoints, respond quickly to changing market needs, and increase awareness of the Iwatsuka brand.」
The Company has newly identified as a management issue the creation of an integrated sales structure spanning manufacturing, sales, development and group companies, with measures to expand customer touchpoints and brand awareness.